James Harden Is the Guinea Pig for adidas' New Footwear Innovation
Brand: adidas
Model: Harden Vol. 5
Key Features: James Harden's fifth adidas signature, the Harden Vol. 5, features a textured upper and rounded edges, BOOST insert for cushioning, LIGHTSTRIKE for stability, and data-informed traction pattern for optimal comfort. The sneaker is also outfitted with adidas' all-new footwear innovation, Futurenatural, a one-piece shoe mold that works with an athlete's natural movement.
Release Date: Early 2021
Price: TBA
Buy: adidas
Editor’s Notes: adidas has officially introduced its latest footwear innovation, Futurenatural. The first iteration of the technology is featured on James Harden's new signature sneaker, the Harden Vol. 5.
Futurenatural is designed to mirror an athlete's speed and sudden change of direction, making Harden and his style of play the perfect partner to debut the new technology. Arriving in the form of a seamless design with a new 360-degree fit system, Futurenatural serves as a one-piece shoe mold that works with natural movement.
“Futurenatural is a new process for the creation of shoes, and is a perfect technology for Harden Vol. 5 with James’ dynamic style of play and moves on the court being unlike any other player,” said Rashad Williams, Senior Director of Footwear at adidas Basketball. “James offers feedback from a design and feel standpoint, which is extremely important during our creative process and it ultimately led us to develop the Futurenatural technology to match his game.”
On the Harden Vol. 5, Futurenatural is paired with adidas' patented BOOST midsole as well as LIGHTSTRIKE to offer unrivaled cushioning and responsiveness, allowing athletes to move more freely in any direction. The Harden Vol. 5 is slated to launch in early 2021, as per adidas, but you can go ahead and get a look at the signature sneaker via the galleries above.
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