The Newest adidas Sneaker Innovation? Walking on Sponges
There's a new adidas sneaker in town named the Zponge, and only the brand's most diehard-iest fans will be able to get them. Well, hopefully.
Fresh off a run of super shoes (Pharrell collab included), adidas officially pulled back the curtain to reveal its all-new Zponge sneaker. And that's adidas Zponge, not Zponge or Sponge.
However, the latest adidas model looks like it sits atop freaky sponges for soles.
The adidas Zponge introduces a new midsole technology by the brand called, well, Zponge. The material is basically this new, incredibly soft, lightweight cushioning promising the utmost comfort.
The Zponge material gets to work underfoot, while the upper offers up a classic adidas design. adidas Zponge borrows the upper design of the iconic adidas Apollo sneaker, a track and field sneaker from the 1970s.
The resulting look? Think adidas' famed Ultraboost sneakers but with the freakiest yet cushiest sole ever.
adidas is set to unleash its Zponge sneaker on November 26 through a new super-exclusive VIP program called Batch 000. adidas adiClub members get early access to "what's next" at adidas through Batch 000, including limited and "non-commercial" releases," per adidas.
adidas' Batch 000 kicks off with the soft launch of the Zponge.
From now until November 26, fans, particularly adiClub members, will be able to enter a raffle for the Zponge through adidas' CONFIRMED app. But here's the catch: you must have at least 100 adiClub points to enter.
Unlike previous adidas raffles, where you enter your address and card information for a chance to cop the latest sneakers, the Zponge launch asks for your adiClub points for entries. A single entry requires 100 points, while a double entry requires 200 points (and so on).
So, for those who've been saving up their points for a rainy day — in this case, Zponge day — you're in luck.
Right now, only samples of the black Zponge colorway will be available through the Batch 000 drop. However, a grey Zponge sneaker with a spongey tan sole is also expected to release sometime in 2025.
Hopefully, they'll be more widely available and released via the old-fashioned way.
