Highsnobiety
Double Tap to Zoom

For Singles Day this year — the official Chinese holiday that celebrates the freedom of single life — Jordan Brand dropped two new Air Jordan 4 in a fire red colorway and a China-exclusive "Tattoo" Air Jordan 4 colorway (penned for a wider release in late December). Following their release, both shoes have now emerged from multiple resellers on popular sneaker trading platform StockX.

Coming in a red/gum design, the first of the two sneakers houses a hidden inner floral design supposed to embrace the treat yo' self-nature of the Chinese shopping day. Despite launching to the Chinese market on the same day, the Air Jordan 4 Tattoo's design is less aligned to Singles' Day, instead boasting a busy, printed upper in black and white that celebrates the global adoration for basketball.

Each sneaker comes ahead of what's due to be the year of the Air Jordan 4 in 2019, which marks the silhouette's 30-year anniversary. If either of the new kicks takes your fancy, you can now monitor resell prices via StockX as coppers continue to upload their pairs. Note that, as the sneakers are being sold in the secondary marketplace, buyers can generally expect to part with a higher markup than the retail value by which they were first valued.

Click through on the links below to shop.

Image on Highsnobiety
JordanJordan 4 Retro Fire Red Singles Day 2018
$170
Buy at StockX
Image on Highsnobiety
JordanJordan 4 Retro Tattoo 2018
$230
Buy at StockX

To stay up to date with more Shopping content from Highsnobiety, follow @Highsnobietyshopping on Instagram and @Highsnobdrops on Twitter.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • Florals for Spring? In the Case of the Air Jordan 3, Pretty Groundbreaking
    • Sneakers
  • First, the Air Jordan 4 Went Skate. Now, It Wants to Race
    • Sneakers
  • Nike SB's Wildest Hybrid, the Skate-Ready Jordan 4, Is Suddenly Back
    • Sneakers
  • In "Firewood," Nigel Sylvester's New Full-Size "Bike Air" Jordans Look Red-Hot
    • Sneakers
  • Nike's New Icy Jordan 4 "Skate Shoe" Is Too Chill
    • Sneakers
What To Read Next
  • The Wild Side of Dress Shoes, Explored by Martine Rose & Clarks
    • Style
  • Nike’s Clog Hybrid May Be Wild. But Its Colorways Go Hard
    • Sneakers
  • Ten c Crafts a Practically Perfect Spring Uniform
    • Style
  • Lady White Co. Spent a Decade Proving That Less Is More
    • Style
  • Levi’s Little-Known 501 Alternative Stages an Artisanal, Archival Comeback
    • Style
  • A Grass Green Fred Perry Polo Shirt, Dyed With Actual Grass
    • Style