Highsnobiety
Double Tap to Zoom

Amazon Fashion and PUMA have joined forces to create a new athleisure brand called Care Of, Business of Fashion reports. The inaugural collection, consisting of men's and women's styles, launched in Europe this week and will be available in the United States next month.

Care Of's debut release features T-shirts, outerwear, leggings, sneakers, and more, reasonably priced from $11 for a T-shirt to $61 for a puffer jacket. The collection is available exclusively on Amazon.

BoF points out that PUMA is responsible for designing the line, while Amazon takes care of marketing and distribution. The collection was created using data collected from reviews and searches by Amazon shoppers, with a primary focus on fit and comfort.

Care Of is an extension of Amazon's continual ambitions to make waves in the fashion industry. Earlier in 2019 the company launched a new collection of street-inspired clothes designed by social media influencers.

Our designated shopping section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • From Nike to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Jennifer Lawrence Falls for Fashion's New It-Sneaker
    • Style
  • Aries & PUMA's Techy Collection Is Gloriously Nostalgia-Inducing (EXCLUSIVE)
    • Style
  • Please, Don’t Call Skepta & PUMA’s New Sneaker Granola Colored
    • Sneakers
  • Wake Up Babe, Noah and PUMA's Latest Collab Just Dropped
    • Style
What To Read Next
  • Jaden Smith’s Harper Collective Isn’t Playing Around
    • Culture
  • WTAPS' New Balance Dad Shoe Is Wonderfully Minimalist
    • Sneakers
  • Nike's Effortless Barn Coat? Swoosh Workwear Does It Again
    • Style
  • Dressed in Denim & Corduroy, Nike Dunks Dream of Being Pants
    • Sneakers
  • ASICS' All-New Dad Shoe Is Made for Hiking
    • Sneakers
  • Only the Best for Jordan's Finest Frankenstein Sneaker
    • Sneakers