Highsnobiety
Double Tap to Zoom

Apple's latest business move could have a big impact on the future of iPhone cameras. The tech giant recently acquired a UK-based startup, Spectral Edge, specialized in technology that improves photos taken on smartphones.

Public filings obtained by Bloomberg show that Apple Attorney Peter Denwood was recently named director of Spectral Edge, while the startup’s other advisers and board members have been laid off, leaving Apple in full control.

Spectral Edge's technology takes photographs using infrared sensors, and blends it with a standard photo to improve the image. It then uses a type of AI called machine learning to make smartphone pictures crisper. Photography has become a key differentiator in the smartphone market and Spectral Edge's technology could give Apple a significant advantage.

For now, a purchase price for Spectral Edge could not be ascertained. However, the startup raised more than $5 million in funding last year alone.

We Recommend
  • New Balance's Ultimate Trail Beast Just Got Better (Prettier, Too)
    • Sneakers
  • This Classic Nike Sneaker's Game Days Are Over. Its Fashion Era Has Just Begun
    • Sneakers
  • Nike's Newest Jordan 3 Isn't Just a Certified Stunner. It's a "Lucky" Stepper, Too
    • Sneakers
    • sponsored
  • iPhones Can Now Transform Into Leica Cameras
    • Design
  • Bode's Retro Nike Football Shoes Are Just as Good the Second Time Around
    • Sneakers
What To Read Next
  • In a Maze Where Everyone's Front Row, Balenciaga Finds Its Way to PUMA
    • Style
  • Belts Are Everything Everywhere All at Once
    • Style
  • Valentino + Vans = (V)ery Classic Skate Shoes
    • Sneakers
  • Its Classic Boots Reborn, Timberland Transforms Its Clothes
    • Style
  • Balenciaga Takes on (& Tears Up) PUMA’s Flat-Soled It-Shoe
    • Sneakers
  • Finally, adidas Stan Smith Espadrilles!
    • Sneakers