Highsnobiety
Double Tap to Zoom
Apple
1 / 3

Last month, Apple hosted its annual event where it revealed the anticipated iPhone 13, as well as a handful of other exciting products and software. Already, the tech giant is making more headlines with its second event of the season, "Unleashed, which was livestreamed on October 18.

Specifically, Apple has announced two revamped MacBook Pros, 14" and 16" editions fitted with the M1 Pro or M1 Max chips, respectively. Available in the very tame silver or space grey colors, Apple's latest laptops will retail for $1,999 and $2,499.

It's a real bummer to see Apple sticking to its wheelhouse of sterile grey and silver colors — especially for the money, would it kill them to do a blacked-out MacBook?

Anyways, the smaller edition is a tiny 16.8mm and weighs in at only 4.7 pounds, offering a lot of tech in a tiny package. Both flavors of MacBook Pro boast 64 gigabytes of unified memory and super high-res screens that enable ridiculously crisp displays on the go. There's also no Touch bar anymore, for some reason.

Your Highsnobiety privacy settings have blocked this Instagram post.

Apple touted the laptops' utility with a quick series of interviews with experts behind apps like Cinema 4D and Adobe Premiere Pro, who reiterate the usefulness of being able to use even these energy-intensive apps while untethered from the office.

Really, the MacBook Pro is a tool for the, well, pros. Apple's "Unleashed" event really doubled down to how useful its new Pro devices are for developers, designers, programmers, editors, and publishers, reiterating new Pro laptops' battery life and innate power.

Customers can choose between two different MacBook Pros, distinguished by the aforementioned new chips.

The M1 Max, in particular, is Apple's biggest chip to date though both the Pro and Max dwarf the original M1 in speed, power, and general performance. Apple boasts that these two chips deliver 1.7x better performance while cutting down power up to 70% when compared to the leading comparable PC chip.

Your Highsnobiety privacy settings have blocked this Instagram post.

For a few months, whispers of redesigned 14 and 16-inch MacBook Pro laptops rumbled across social media and, as usual, the rumors were mostly on point. They didn't quite nail the specificities of the chips but, otherwise, not bad.

Also at this event, the Cupertino-based company also introduced brand new third-generation AirPods, complete with adaptive EQ borrowed from the AirPods Pro and spatial audio capabilities, and Apple Music features like heightened Siri connectivity and thematic playlists.

We Recommend
  • Not In New York Is Taking Over The Big Apple
    • Style
  • SYKY Is Your Travel-Free Ticket to Fashion Week
    • Style
  • Did Pharrell Just Tease a Louis Vuitton x Apple Collab?
    • Style
  • Pharrell Louis Vuitton-ified Apple's AirTags
    • Style
  • Apple's New iPad Pro Might Replace Your Laptop
    • Culture
What To Read Next
  • That One Margiela Artisanal Collection Is Everywhere (Again)
    • Style
  • As Piet Proves, Oakley Is Much More Than Glasses & Shoes
    • Style
  • Brilliant Japanese Retailer BEAMS Finally Sets up Shop in America
    • Style
  • Moncler & Burberry, Two Titans of Outerwear, Could Come Together. Should They?
    • Style
  • BAPE Made an Extremely Unlikely adidas Sneaker Ridiculously Fly
    • Sneakers
  • Nike's Techy Shox Sneaker Gets Shockingly Better in All-Leather
    • Sneakers