Highsnobiety
Double Tap to Zoom

Today is the big day, as Apple has launched its much-anticipated Apple Music service as well as a 24-hour global radio station, Beats 1. The reputable Zane Lowe kicked things off this morning at 9 a.m. PDT, although it is being reported that the launch was premature and listeners were thus able to hear Lowe and crew testing the mics as well as ambient background music. Nonetheless, once things got rocking and rolling, Lowe appropriately took the opportunity to showcase some new music such as Pharrell's "Freedom," amongst other jams from the likes of Jamie xx, Beck, Skepta, Hudson Mohawke and more.

Lowe's hour installment on Beats 1 is on Monday to Thursday at 5 a.m. and 5 p.m. BST, while Ebro Darden broadcasts the same days at 11 a.m. and 11 p.m. BST, and Julie Adenuga then takes care of 8 a.m. and 8 p.m. BST Monday to Thursday as well. For those in different timezones, each show will be airing strategically throughout the day.

Other segments for Beats 1 include Gratitude, which will see various artists speaking on the musicians that influenced them accordingly. Pharrell is also going to have his own show titled OTHERtone, where he will be working alongside Cara Delevingne. For a detailed schedule of all Beats 1 activities, however, head here to check out their breakdown.

To sign up for your free three-month trial of Apple Music, be sure to then follow here.

We Recommend
  • Check One, Two—Jameson Launches New Global Music Platform
    • Culture
    • sponsored
  • Not In New York Is Taking Over The Big Apple
    • Style
  • SYKY Is Your Travel-Free Ticket to Fashion Week
    • Style
  • Did Pharrell Just Tease a Louis Vuitton x Apple Collab?
    • Style
  • Pharrell Louis Vuitton-ified Apple's AirTags
    • Style
What To Read Next
  • Paul Mescal Likes His Knits Like He Likes His Shorts: Teeny-Tiny
    • Style
  • How Analog Watches Became the Culture's Favorite Accessory
    • Watches
  • Saucony’s Chunked-up Trail Sneaker Graduated From the School of HOKA
    • Sneakers
  • Kiko Kostadinov’s Lowkey Second Brand Makes a Lowkey ASICS Sneaker
    • Sneakers
  • This Bauhaus Coffee-Making Set Is So Hi-Tech, The Kettle Has Wi-Fi
    • Art & Design
  • ‘Beast Mode’ Fragrances Aren’t Just For Bros
    • Beauty