Highsnobiety
Double Tap to Zoom

Last week Apple launched its exciting new product lineup, and amid the hype surrounding the iMac M1 and the Hermès crossover we didn't know we needed, one update went largely unnoticed.

Not only has Apple given its iMacs a colorful upgrade, but it has also restored its monochromatic logo to its former rainbow glory. As Design Boom notes, however, the revival of Apple’s colorful 1977 logo doesn't exactly match the original.

40 years after Rob Janoff designed the original bitten Apple logo, the company is returning to the rainbow blueprint, albeit with some subtle modifications. As you might notice, each of the color bands is rendered in a slightly darker, duller hue. Don't expect this multi-colored version to be taking over any time soon. Design Boom suggests that this particular iteration of the iconic logo is probably “a one-off for the iMac launch rather than a complete remake of their rainbow logo.”

Janoff originally included the colored stripes to indicate that Apple machines had color screens. Each stripe was printed in its own specially mixed color—at a considerable extra expense which Jobs approved because he felt the more vivid colors improved people's emotional response.

We Recommend
  • Rolex’s Wild New Watch Looks Even Better IRL
    • Watches
  • iPhones Can Now Transform Into Leica Cameras
    • Design
  • Did Anyone Notice Miu Miu Quietly Refining (& Shining) Its Killer New Balance Collab?
    • Sneakers
  • New Year's Eve-ning Wear Evergreens
    • Style
  • The Brand-New Biggest-Ever Louis Vuitton Store Is Also So Much More (EXCLUSIVE)
    • Style
What To Read Next
  • Dr. Martens' Peanut Butter-Flavored Loafer Is Three Kinds of Leathery Goodness
    • Sneakers
  • Carhartt, a Jewelry Brand?
    • Style
  • adidas' Sweetest Sneaker Has Turned Punk
    • Sneakers
  • Jonathan An-Dior-son
    • Style
  • icebreaker Is Running Wild At The Speed Project
    • Culture
    • sponsored
  • After Perfecting The Samba, Wales Bonner Created Her Own Super-Flat adidas
    • Sneakers