Highsnobiety
Double Tap to Zoom
Awake NY / Procell
1 / 2

Awake NY has teamed up with NYC store Procell on a spooky pop-up this Halloween. To commemorate the event, the companies have unveiled a collaborative tee that takes inspiration from slasher flicks.

The white T-shirt features a graphic of New York City being threatened by a giant knife, with the caption “RUN YOUR POCKETS” below and the Awake NY logo up top. The reverse sports the details of the pop-up.

Your Highsnobiety privacy settings have blocked this Instagram post.

The pop-up starts on Halloween and runs until this Friday, November 2. If you can't make it to the store, the tee will be available to buy from Shopify's Frenzy app during the same dates.

Procell 5 Delancey Street, New York, New York 10002

In other style news, a Supreme x The North Face jacket was spotted at TJ Maxx at a 50 percent discount.

We Recommend
  • Awake NY and Marshall Turn Up The Volume (Again)
    • Selects
    • sponsored
  • Awake NY Puts Its Stamp on Marshall's Compact Speaker
    • Design
  • Marshall x Awake NY Empower Youth Alongside Queens Museum
    • Culture
    • sponsored
  • Awake NY’s Hairy Dr. Martens Are Very New York-Coded (EXCLUSIVE)
    • Footwear
  • Awake NY & Coca-Cola's Capsule Collection is 'The Real Thing'
    • Style
What To Read Next
  • adidas' Slick Suede Sneaker Is a Samba if It Were Smokin'
    • Sneakers
  • New Balance's "HOKAs" Have No Business Being This Fresh
    • Sneakers
  • A$AP Rocky’s Debut Ray-Bans Are Unlike Any Other Ray-Bans
    • Style
  • Don't You (& Two Friends) Wanna Live in a MUJI?
    • Culture
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • If Cyborgs Wore Sunglasses, They’d Choose Maison Margiela x Gentle Monster
    • Style