Balenciaga's Latest Invite Pays Homage To Couture Atelier Staff
A Balenciaga show invitation can arrive in many forms nowadays. From smashed iPhones and lost wallets, to the key and branded leather fob for Spring 2024. It's become apparent that no object is out of the question when it comes to a Demna Gvasalia summons.
The label's Couture 2023 invitation, though, is certainly more in-keeping with the opulent theme than previous seasons: a golden, Balenciaga-engraved bracelet based inspired by the magnetic wrist pieces typically worn by atelier staff as home for loose pins and needles.
"The Balenciaga Couture bracelet directly replicates the magnetic pin holder often worn by couture atelier staff. The functional object has long been used by couturiers, especially during fittings," reads a note accompanying the invitation.
"This bracelet is non-magnetic, an homage to the tradition and craft involved in Balenciaga couture," it continues. "It is cast in brass and bronze with a gold finish and engraved on one side with the Balenciaga couture logomark that is used on each bespoke piece's interior label."
The show, which is set to take place in Paris on July 5, is the label's first couture show since the infamous ad campaign scandal that embroiled the house towards the end of 2021.
Following a subdued return to the runway during Paris Fashion Week back in January, and a similar Spring 2024 presentation, we're expecting Balenciaga to push the boat out a little for its show on July 5, such is the nature of couture.
Still, as we're all now well aware, we should expect the unexpected when it comes to Demna's Balenciaga.
