At the crest of what may very well be summer’s final wave of heat, accessory aficionados and jewel enthusiasts can be spotted on the streets, panting in search of something fresh for relief. Perhaps something icy is in order. Ice, ice baby…or so echoes Chopard. No, not Vanilla Ice’s tune (the ‘90s may be back, but not quite yet that back). The Swiss Artisan of haute joaillerie and watches is talking ice in matters of bling. But it’s not all talk. Semantics aside, Chopard does indeed do the walk, satisfying diamantine desires with a jewelry collection so cool it’ll simply leave you shivering for more.
The shape of the season is the cube, as decreed by the house. In effect, cubes of gold and diamonds can be found scattered among one another in grids of bewitching baubles. Hence the name: The Ice Cube Collection. Thanks to expert mirror polishing, layered rings, dainty bangles, and show-stopping hoops shine with a beauty so magnetic, a mere look at the cubes gleaming on these luminous surfaces will keep you frozen in a trance.
A sheen so chic is hard to top. And yet, a fresh face, recently appointed Global Brand Ambassador, buffs up the sparkle of the jeweler’s latest treasures. Many call her the “Queen of Cannes.” Some have dubbed her Gen Z’s Monica Bellucci. Others have christened her the doyenne of office siren core. She’s known far and wide as a model, philanthropist, and entrepreneur. Bring that kaleidoscopic view of her, Bella Hadid, into focus from the vantage point of, say, a Swiss jewelry powerhouse, such as Chopard, and that vision crystallizes into the newest addition of a family bustling with nearly two centuries of unrivaled brilliance. “I have so much appreciation for Chopard’s craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family,” shares Bella Hadid.
A more perfect kinship couldn’t have been formed for a house keen on bringing their timeless craftsmanship to Gen Z. “Bella epitomizes the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that is truly enchanting and perfectly resonates with what our watches and jewelry stand for. We are excited about embarking on this new journey together,” notes Caroline Scheufele, Co-President and Artistic Director of Chopard. Quite so. Bella’s knack for challenging norms through bold, unconventional looks, coupled with the collection’s gender-defying designs, affirm a new era is on the cusp over at Chopard—one that radiates with Centennial energy.
In lieu of the traditional family album, the house opted for something with a pinch more swank to commemorate. Shot through the celebrated lens of British photographer and director Charlotte Wales, the supermodel-fronted campaign “Sculpted by Light” features images dipped in the glossy glamorama of the Chopard world. Ensconced in burning bright light trails that pulse with the frisson of the future, Wales’ images capture that hair-raising feeling of unadulterated luxury, a timeless allure that can only be gifted by a jewel’s embrace. Brr!
Now, for those who’ll urge you not to be a square and instead opt for those maximalist trinkets burning up your feed—simply ice them out; a flash of the wrist with one of Chopard’s latest offerings will suffice.
Discover the Ice Cube collection here!
