Highsnobiety
Double Tap to Zoom

adidas Originals has announced that it will be launching a partnership with none other than Beyoncé. The pop star will serve as a creative partner for the brand and be tasked with introducing new signature footwear and apparel to the market.

Part of the deal also includes relaunching Beyoncé’s Ivy Park brand in collaboration with adidas. This partnership is based on a set of core principles, which include the importance of women in leadership, shared ownership, empowerment, and collaboration.

“This is the partnership of a lifetime for me,” Beyoncé said in a press statement. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Stay tuned for more information regarding the specifics of the partnership as well as the collections that Beyoncé and adidas Originals will be dropping in the future.

We Recommend
  • Everything About Pharrell's adidas Superstar Is Normal. Except Its Size
    • Sneakers
  • The Classic adidas Crazy 8 Is Back But Not as You Know It
    • Sneakers
  • Once adidas' Most Ubiquitous Sneaker, the Superstar Is Reborn as Its Most Luxurious
    • Sneakers
  • Ronnie Fieg Brings Home New Chunk-ful Clarks x adidas Shoes for Kithmas
    • Sneakers
  • adidas Originals & AS Roma Deliver Pure Nostalgic
    • Style
What To Read Next
  • Actually, Fendi's $1,500 Luxury Red Wing Boots Are Kind of a Steal
    • Footwear
  • For Its Next Nike Sneaker, Supreme Goes Max Air & Full Leather
    • Sneakers
  • Even in Stealth Mode, Nike's Outdoor-ish Cross-Trainer Looks Almost Too Good
    • Sneakers
  • Shrinking UNIQLO's Best Bag Is the Only Way to Make It Bigger
    • Style
  • UNDERCOVER & Bunney Are Locked In, Rabbit Jewelry Included (EXCLUSIVE)
    • Style
  • A Classic New Balance Soccer Shoe Has Been Samba-fied
    • Sneakers