Highsnobiety
Double Tap to Zoom

Beyoncé marked yesterday's Juneteenth holiday by surprise dropping a new track “Black Parade,” and it comes with a powerful message and purpose.

"Black Parade" was co-written by Bey and JAY-Z. The song's message is to empower black people, Beyoncé boastfully sings about her African heritage, ancestral wealth, complexion, and demands reparations.

Alongside the song release, Bey shared a powerful message on her website explaining the song’s purpose. "Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right. "Black Parade" benefits BeyGOOD's Black Business Impact Fund, administered by the National Urban League, to support Black-owned small businesses in need."

The singer's website also includes a directory of Black-owned businesses, created and curated by Beyonce's personal stylist Zerina Akers.

June 19, or Juneteenth, is the holiday commemorating the effective end of slavery in the United States. The date has taken on a deeper meaning in 2020 in the midst of calls for racial justice and recognition that Black Lives Matter.

Listen to "Black Parade" below. Want to catch up on new music? Or fancy spending those extra free hours on old favorites? TIDAL is offering its premium and HiFi services for $1 per month, with more than 60 million tracks available to stream instantly. Just click here to sign up.

We Recommend
  • These "Black Cat" Jordan 4s Are a Different Kind of Jumpman Feline
    • Sneakers
  • When the Mountains Call, Black Crows Answers—Let the Hunt Begin
    • Sports
    • sponsored
  • Black & White? Nah, This Nike AJ5 Reboot Goes 'White and Black'
    • Sneakers
    • sponsored
  • The Black Friday Deals You Actually Want to Shop
    • Style
  • Here's How to Win a Year's Worth of Rare Sneakers
    • Selects
What To Read Next
  • Why Did a Bunch of NBA Players Invest in This Sneaker Marketplace?
    • Sneakers
    • sponsored
  • Polo Ralph Lauren Was Never Gone. But It's So Back
    • Style
  • This Nike Air Max Is Bigger Than Its Beautifully Stealthy Colorway
    • Sneakers
  • Miu Miu’s Very Own Super-Flat Sneaker Is Now Luxuriously Reptilian
    • Sneakers
  • Vans' Skate Loafer Is Built To Thrash With a Touch of Class
    • Sneakers
  • Converse's Denim Chucks Are Already Broken In (& Quite Shredded)
    • Sneakers