Highsnobiety
Double Tap to Zoom

Beyoncé took to Instagram this morning to share the first look at her new Ivy Park x adidas collection, which is set to drop next week on January 18.

The announcement arrived in the form of a beautiful teaser video featuring her sporting a number of the collection's key fits, most of which will arrive in maroon and orange colorways. Watch the clip below.

Your Highsnobiety privacy settings have blocked this Instagram post.

Talking to Elle in December, Beyoncé explained that "this new line is fun and lends itself to creativity, the ultimate power." The unisex collection will comprise gender-neutral footwear and apparel.

She continued, "The way [men] have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."

In terms of footwear, it looks as though we have a number of silhouettes to work with, including the Ultraboost, modified Sambas, and Nite Joggers. More specific info on the sneakers to follow.

We Recommend
  • Wet Weather Is No Match for These Waterproof Shoes
    • Sneakers
  • Everyone Wants Their Own Stylish Super Shoes
    • Sneakers
  • Wales Bonner Makes the adidas Samba Sparkling New For SS25
    • Sneakers
  • From ASICS to Converse, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • adidas’ New Shoe Is Not Your Average Moccasin (EXCLUSIVE)
    • Style
What To Read Next
  • Cactus Jack Presents: Virgil Abloh Skateboarding, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • Finally, Drake’s $400 NOCTA Puffer Is Back (& More Lover Boy Than Ever)
    • Style
  • New Balance’s Minimus Revival Is Big, Even if the Sneaker Isn’t
    • Sneakers
  • A Pivotal Pitstop: Cadillac Arrives in NYC to Debut Its Latest Automotive Advancement
    • Lifestyle
    • sponsored
  • Leave It to Craig Green to Unclassic Britain's Most Classic Leather Shoe (EXCLUSIVE)
    • Sneakers
  • We Came, We Saw, We Flog Gnaw'd With Converse & Tyler, the Creator
    • Culture
    • sponsored