Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

OutKast's Big Boi recently released a PSA in collaboration with Public Good Projects for their Therapy Pets campaign. The animated video features an assortment of characters including the rapper's pet owls, Hootie and Houdini, to demonstrate "the importance of choosing good words to talk about mental health."

“Being a dad and a man of words I wanted to help bring attention to the importance of choosing good words to talk about mental health,” Big Boi wrote in a post on Instagram. “So I teamed up with some of my friends to put together an animation featuring my owls.”

In addition to raising awareness about the benefits of emotional support animals, the purpose of the campaign is to change the dialogue around mental health and break the stigma that surrounds these challenging conditions. With this activation, Therapy Pets aims to "spread simple, uplifting, and often funny messages about mental health." Watch the short cartoon in the video above.

In other news, Buddy recently performed on NPR's Tiny Desk Concert. Peep it right here.

We Recommend
  • Beyond Erewhon: Wellness As Practice, Not Product
    • Culture
  • Not In New York Is Taking Over The Big Apple
    • Style
  • The First Sneaker From Alexander McQueen's New Creative Director Is a Big Step
    • Sneakers
  • Luxury Jewelry’s New Big Three: David Yurman Taps NBA Style Savants For Its Latest Campaign
    • Style
    • sponsored
  • ASICS’ New Collaboration Has Big, Bold Branding
    • Sneakers
What To Read Next
  • The Tantalizing Thrill of Theophilio Turns Up the Heat on LAFW
    • Style
  • Jordan's Top-Quality Leather Wallet Is Sneakerhead Luxury
    • Sneakers
  • Enlisted Heritage: Burberry Reimagines Time-honored Tradition
    • Style
    • sponsored
  • Who Decides War Made Jordan's New "Skate Shoes" Incredibly Lush
    • Sneakers
  • Our Legacy Has LVMH on Its Side. What's Next? (EXCLUSIVE)
    • Style
  • adidas and Zalando Caught Up with Berlin's Fastest Runners
    • Sneakers
    • sponsored