BMW has long been synonymous with cutting-edge technology, smooth design, and a driving experience that transcends utility. Now, the Bavarian car manufacturer ventures into new territories of multimedia artistry with car culture magazine Ramp Space, and 3D and CGI artist Antoni Tudisco. The result? A blend of automotive innovation and digital creativity that accelerates BMW into virtual realms.

Tudisco brings his expertise from working with luxury brands like Gucci, Louis Vuitton, and Marc Jacobs to create something truly next-level—a project that goes beyond just CGI artwork. "I’m a collector of contradictions: technological advances and organic forms, urban architecture and surreal landscapes—all this fascinates me. It is this dance of contrasts that repeatedly inspires me to think of my work in new dimensions."

For the collaboration, he gives BMW’s electric icons—the iX M60, i4 M50, and i5 M60—a futuristic makeover in his vibrant, surreal style, blending reality with the imagined. "BMW brings precision and dynamics, I bring vision and emotion," he says on the collaboration. "My style flows into the work by adding the spontaneity and passion that drives my creativity. The goal is to create something that appeals to the heart of the beholder, something that goes beyond the brand."

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The story unfolds in three layers. First, we dive into Tudisco’s creative process, then get a behind-the-scenes look at how it all comes together, and finally, witness the complete CGI artwork. As for the BMWs, they each go on a digital thrill ride. The BMW i4 M50 relaxes in a nature-filled world, the i5 M60 steps into a high-tech, luxury space that makes it look like a piece of art. And the iX M60? It owns the metaverse, twisting reality and turning the digital world into a vibrant playground.

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If BMW and Antoni Tudosci are making one thing clear, it’s that the future of driving isn’t just about the car—it’s about the ride, the experience, and the worlds we create.

Find out more about BMW’s new world here.