Highsnobiety
Double Tap to Zoom

Breaking Bad's unrelenting DEA agent, Hank Schrader (a.k.a. “Uncle Hank”), is set to release his fictional Schraderbräu beer this May.

Back in February, The Blast reported that Sony Pictures Television filed to trademark “SCHRADERBRÄU” for beer, drinking glasses, bottle openers, T-shirts, and signs. In the show, which concluded in 2013, Schrader (played by Dean Norris) brewed his own German-style lager. The DEA agent even created a 6-pack with his face on the logo, which could now make up the official packaging of the beverage.

Your Highsnobiety privacy settings have blocked this Instagram post.

Norris appears to be heavily involved with the real life Schraderbräu product, using his Instagram account to promote the beer. According to Norris, it's "brewed to silky perfection," has a 6.3 ABV, and will cost somewhere between $5.99 and $6.99 a bottle. The beer is being brewed at Figueroa Mountain Brewing's facilities in California.

Your Highsnobiety privacy settings have blocked this Instagram post.

Schraderbräu is slated to hit shelves this spring for Americans. It seems unlikely that it'll coincide with the Breaking Bad movie's release, but maybe we're in for a surprise.

We Recommend
  • Bad Bunny & Messi Designed a Shockingly Delicious adidas Shoe
    • Sneakers
  • Bad Bunny's adidas Gazelle Is So Wrong That It's Right
    • Sneakers
  • Worldwide Angel: Bad Gyal
    • Culture
  • Breaking Is Making a Stylish Olympic Debut
    • Style
  • Bad Bunny's Next adidas Sneaker Is an Effortless "Ballerina" Stepper
    • Sneakers
What To Read Next
  • INVINCIBLE Went to North Face's Past for Clean Outdoor Gear of the Future
    • Style
  • Palace Is Doing The Lord's Work
    • Style
  • 'Tis the Season for Kith's Deliciously Braided Birkenstocks (Again)
    • Sneakers
  • Nike's New Weird AF1 Sneaker Has Gone Coastal
    • Sneakers
  • Beef Fat, Emu Oil & Salmon Sperm: Beauty’s Sudden Appetite For Animals
    • Beauty
  • Awake NY’s Hairy Dr. Martens Are Very New York-Coded (EXCLUSIVE)
    • Footwear