Highsnobiety
Double Tap to Zoom
Burberry / Sky
1 / 3

Burberry has revealed the for campaign for its Year of the Rabbit 2023 collection and, like any good rabbit-themed capsule, it comes equipped with a myriad of floppy ear-infused gear, of course.

Following similar capsules from the likes of The North Face and Arc’teryx, Burberry’s Year of the Rabbit 2023 collection houses a playful twist.

The epochal Thomas Burberry Monogram (“TB”, to many) has been reimagined with a set of rabbit ears, which adorns womenswear, menswear, and childrenswear, as well as accessories like the signature Lola bag.

The rabbit motif arrives in various stances across the collection, including cartoon-inspired iterations with some positioned back-to-back so that the ears meet to form a heart shape whilst others sit atop the Burberry logo, which is cute AF.

The campaign stars actors Qi Xi, Shi Pengyuan, and sportswoman Zhao Lina, and is captured by video director Zika Liu and photographer Sky, as the trio journey on their individual paths to, as the brand put it, “experience the extraordinary to find confidence, passion and creativity.”

The highlight of the collection is arguably the featured accessories, which span from the aforementioned Lola bag and scarves, to an intarsia-knitted oversized sweater and, of course, rabbit ear baseball caps in white fleece.

TBH, as Lunar collections go, Burberry always delivers and continues to find the perfect balance between paying homage and retaining its brand DNA.

We Recommend
  • High-Octane Dressing? 'White Lotus' Talent? Burberry's Been Right On the Money
    • Style
    • sponsored
  • The $4,000 COMME des GARÇONS Burberry Trench Is Exactly What It Sounds Like
    • Style
  • Enlisted Heritage: Burberry Reimagines Time-honored Tradition
    • Style
    • sponsored
  • Scarves, Scents, & Statement Pieces: Burberry Gifts for Loved Ones On Your Nice List
    • Style
    • sponsored
  • Moncler & Burberry, Two Titans of Outerwear, Could Come Together. Should They?
    • Style
What To Read Next
  • This Stylish Jean Jordan 1 Sneaker Comes Low-Rise
    • Sneakers
  • No Notes: This Summer-Ready Nike Air Force 1 Is Texturally Perfect
    • Sneakers
    • sponsored
  • Come For the Artfully Curated Clothes. Stay For a Pottery Class
    • Style
  • A Wonderfully Rugged Jordan Boot Reports for Duty Again
    • Sneakers
  • Fashion Week Was a Summons to Get Off on 9-to-5s—Or Get Out of Them
    • Style
  • 10 Years Later, Evan Kinori Is Still Designing for Evan Kinori
    • Style