Highsnobiety
Double Tap to Zoom

Cardi B and Reebok are continuing their partnership with an ad for the new Zig Kinetica sneaker. That is, of course, what we assume the ad is about, as the clip is nothing short of bizarre.

Released yesterday, the promotional clip sees a band of models and Bardi herself, all wearing weird Cardi B masks, prancing and twerking their way down a footpath (or "runway") to deliver Reebok’s new sneaker. The footage is all “captured” on the homeowner’s doorbell camera.

Cardi arrives towards the end, rocking an oversized violet cloak and a mask of her own face. She is holding the Zig Kinetica model as if to deliver it to the homeowner's doorstep before carelessly chucking the product over her shoulder and showing off some Hustler-esque dance moves. Following the bizarre demonstration, Cardi and her posse depart, cackling madly. As one commenter points out, the whole thing feels a bit like The Purge.

In a statement that was perhaps intended to clarify this oddity, Cardi said, "Zig the Runway is about being unexpected and unapologetic about your style. I always do me and keep people guessing and that’s what we’re showing off in this video." We still don't quite understand what this ad is all about, but is it memorable? Yes.

Check out the head-scratching clip below.

We Recommend
  • From ASICS to HOKA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Watch Reebok LTD's Debut Film 'New Cavaliers'
    • Art & Design
    • sponsored
  • Reebok’s Most Iconic Sneaker Looks Wildly Different as a Moto Boot, Obviously
    • Sneakers
  • Engineered Garments Unpumped Reebok's Nuttiest Running Shoe
    • Sneakers
  • Swanky Suede Refreshes for Most Classic Sneakers in Reebok's Arsenal
    • Sneakers
What To Read Next
  • In Premium Canvas, Nike's Shrunken Jordan 1 Is So Fresh, So Clean
    • Sneakers
  • Nike's Rugged Sneaker Is Like a Good-Looking Outdoorsy Dunk
    • Sneakers
  • In Its Fashion Era, New Balance's Barely-There Shoes Have Never Looked Better
    • Sneakers
  • In "Ale Brown," Nike's Super Minimal Racing Sneaker Is Quite Lovely
    • Sneakers
  • It Took Liam Gallagher to Bring Back Clarks' Genius Archival Desert Boot
    • Sneakers
  • BE@RBRICK's Got Its Own Crisp Levi's Jeans (EXCLUSIVE)
    • Style