Highsnobiety
Double Tap to Zoom
C.P. Company
1 / 5

Over the years, C.P. Company’s seasonal lookbooks have been like a who’s who of anyone worth knowing in the world of pop culture, and the brand’s new ADV campaign, for Spring/Summer 2024, is no different.

This season’s C.P. Company cast includes Germany and Borussia Dortmund footballer, Marco Reus, stylist, Eve Carol Kelly, musicology professor, Francis Mallet, Italian Jazz Band, 72 Hour Post Flight, and the Throwing Fits podcast duo, James Harris and Lawrence Schlossman.

The reason why C.P. Company enlists such a wide range of talent for its campaigns isn’t simply the brand flexing its pulling power (which is actually pretty impressive), but instead a unique way of interacting with differing contemporary social contexts.

Your Highsnobiety privacy settings have blocked this Instagram post.

After all, C.P. Company isn’t just an outerwear brand, it’s a community, a collective that dives deep into the relationships its wearers have with the brand.

What’s also interesting when it comes to the talent is that they don't necessarily have to be of a certain caliber or have a particular amount of followers.

Your Highsnobiety privacy settings have blocked this Instagram post.

For all the superstar footballers like Reus and world-renowned musicians like Kano, C.P. Company is simultaneously tapping younger, more underground talent, like South London photographer and video-maker Gabriel Moses, for instance, or New York-based model and brand consultant, Sofia Pace.

At this point, C.P. Company’s clothes are almost a byproduct of its campaigns. The clothes and the brand’s storied history sell themselves, which is allowing C.P. Company to experiment.

Truth is, no one is doing campaigns like C.P. Company right now and its new ADV SS24 campaign is proof.

We Recommend
  • C.P. Company's New adidas Sneakers Are Even More "Spezial" Than the Last
    • Sneakers
  • 31 Italian Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • C.P. Company's 'LABORATORIO' is a Step Towards a Brighter Future
    • Style
  • Take up to 70% off Marni, C.P Company & More Here
    • Style
  • A Definitive Guide On The Intersection Of Fashion And Football
    • Style
What To Read Next
  • Addison Rae & Vaquera Gen Z-ified Y2K's Best It-Bag
    • Style
  • The Next German-Made JJJJound x adidas Shoe Is a Real Star
    • Sneakers
  • FIFA Strike Gold with Tiffany & Co.
    • Sports
    • sponsored
  • Why Is UNIQLO the Anti-Fast Fashion Fast Fashion Brand?
    • Culture
  • Zellerfeld Made the 3D-Printed Nike Air Max of the Future
    • Sneakers
  • This Is the Golden Age of Old Folks Selling New Clothes
    • Style