Highsnobiety
Double Tap to Zoom

Cristiano Ronaldo launched Nike’s “Living Room Cup” campaign on Sunday. The campaign aims to encourage people to stay active while staying at home during the coronavirus pandemic. Each week, a different Nike athlete will post a fitness challenge to their followers on social media, prompting them to beat their best.

For the first challenge, Ronaldo shared a 45 second ab workout, during which he completed 142 core crushers. Anyone wanting to participate in the challenge has one week to beat his score before Ronaldo passes the challenge on to another Nike athlete.

Your Highsnobiety privacy settings have blocked this Instagram post.

With this, Nike is playing on most peoples’ itch to stay active during self-isolation and injecting some healthy, friendly competition into the mix.

Nike will also make dedicated workouts available that will provide a slight competitive advantage to completing each week’s challenge via its Nike Training Club app.

Do you have what it takes to beat some of the world’s fittest athletes?

We Recommend
  • 12 Pairs That Prove the Jordan 1 High Still Reigns Supreme
    • Sneakers
  • Nike's Hiking-Worthy Dad Shoe Just Keeps on Coming
    • Sneakers
  • Jordan 1's Scratch-Off Sneaker Is a Chopped Cheese for Your Feet
    • Sneakers
  • Trophy Room's Fancy, Low-Slung Jordans Are Coming Home (Again)
    • Sneakers
  • Cashing in on the Beautiful Game: Ronaldo's Net Worth Breaks the Bank
    • Culture
What To Read Next
  • adidas' Got Another Beautiful, Premium-Made Stan Smith Sneaker
    • Sneakers
  • Cactus Jack Presents: Abloh Invitational, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • The Iconic "Bred" Jordan 4s? They're Chunk-ful "Skate Shoes" Now
    • Sneakers
  • NEIGHBORHOOD Cooked Up the Perfect Dr. Martens Dress Shoes
    • Sneakers
  • Forget Winter. Carhartt WIP's Already Dressin' for Spring
    • Style
  • adidas Originals & AS Roma Deliver Pure Nostalgic
    • Style