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Drôle de Monsieur is one of the few French labels that doesn’t hail from Paris, as their products often state (“Not from Paris Madame”).

Instead working out of the lesser-known region of Bourgogne-Franche-Comté, Dijon to be precise, DDM delivers a menswear aesthetic that finds the perfect balance between 1970s and 80s styles, and 90s nostalgia.

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The result? A sophisticated (and inherently European) wardrobe that brings traditional styles into the present.

For Spring/Summer 2023 however, DDM journeys further south to Portugal for inspiration to pay tribute to the traditional Portuguese earthenware, Azulejos.

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Cataloging some of the most loyal colors of these famous ceramics, SS23 spans from blue to sunny yellow, and greg to terracotta across a myriad of relaxed, everyday silhouettes.

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Prints and ornamental patterns bring an almost poetic touch to the collection (much of which was inspired by traditional workers’ uniform), with carpenter trousers realized in corduroy contrasts, alongside Cuban-collared shirts, and denim pants.

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This collection — which is available online now — comes off the back of a successful 2022 for the brand which, alongside its in-line collections, dropped a handful of neat collaborations with the likes of Paraboot, as well as Kappa for a slick AS Monaco kit.

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While we’re ofcourse in the very early stages of 2023, the next 12 months could be a very exciting one for DDM, a brand gathering momentum with every release. Watch this space, I suppose.

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