Enfants Riches Déprimés Opens First Flagship Store in Paris
Situated at 79 Rue Charlot, Enfants Riches Déprimés heads to Paris for its first-ever flagship boutique. Designed by Didier Faustino, the two-story plan is a happy marriage of state-of-the art modernism and streamlined elegance.
Stainless steel and dark marble primarily makes up the space evoking feelings of surrealism and coldness. For contrast, puke green carpets and a matching Pierre Paulin sofa light up the lower level of the store creating a more elegant feeling.
“The ERD boutique is an enclosed grey zone, a geometrical boudoir and a surgical limbo behind a Parisian facade, says Didier The space has been shaped as a stage built of metal and stone to enclose the experience of desire.”
Henri Alexander Levy, the founder of Enfants Riches Déprimés comments, “It feels like a mixture of a bank vault, brutalist torture chamber and Clockwork Orange. I want people to feel as uncomfortable as possible.”
The Enfants Riches Déprimés flagship store is located at 79 Rue Charlot, Paris.