Tiakola, FC93 and Nike Unite to Honor the 93
The 93rd department of France—affectionately known as “the 93”—has long been synonymous with raw talent, relentless determination, and cultural vibrancy. From shaping the French music scene with talents like Tiakola, to producing global football icons like Kylian Mbappé and William Saliba, the 93 is more than just a geographical marker; it’s where legends are made. This December, that legacy takes center stage in a groundbreaking activation involving Nike, EA SPORTS FC, and Football Club 93 (FC93), marking a historic moment for football and culture enthusiasts alike.
At the heart of this celebration is Tiakola, an artist deeply rooted in the 93, who designed a jersey that pays homage to his home district. Available in EA SPORTS™ FC 25, this jersey symbolizes the unbroken chain of talent and creativity emanating from the 93. Generation after generation of some of the top names in global sport, music, and fashion all pay homage to their roots in the 93, and continue to inspire future leaders, too. This jersey encapsulates that enduring spirit, and represents the pride and unity of a community that continues to hold itself to standards of greatness.
Nike’s partnership with FC93 amplifies this message, choosing a club that perfectly embodies the fusion of football and music culture. FC93, with its 2,000-strong membership and elite squad enriched by former stars like Bakary Sako, is the heartbeat of semi-professional football in the region. The club’s cultural significance is underscored by its connections to figures like Sefyu, a rap icon who mirrors the resilience and charisma of the 93 itself.
Back on December 8th, during FC93’s N2 game against Thionville, this vision came alive. Players donned the Tiakola-designed jersey alongside Nike’s sleek Tech Woven outfits, blending performance with a statement of style. A giant tifo, crafted by passionate fans, electrified the atmosphere, immortalized not just in the stadium but also in EA SPORTS FC 25. More than just a football match, everyone who came out celebrated their shared identity, culture, and an unyielding will to succeed.
The activation between Nike, EA SPORTS FC, and FC93 does the trick when it comes to highlighting the nexus of football, music, and the culture of Paris. The activation shows that the 93 is ahead above the rest, and serves as a global beacon of community, excellence and ambition.
