Italian Luxury Brand Giuseppe Zanotti Links Up With Rae Sremmurd for New Sneaker Drop
Brand: Giuseppe Zanotti
Model: Blabber
Key Features: Canvas and croc textured uppers, spiny 3D sole, and heel zip.
Release Date: May 20
Price: Prices range from €395 for the low top canvas sneaker to €560 for the high top croc printed.
Buy: Giuseppe Zanotti
Editor’s Notes: Following on from Giuseppe Zanotti's bestselling Urchin silhouette, the Italian fashion designer continues to explore his love for sneakers with the all-new Blabber. Inspired by skater style and culture, the statement-making Blabber is a mashup of unexpected proportions, materials, and textures.
Giuseppe ZanottiThey represent such a pure expression of individual style and with the “Blabber” I wanted something that was stylistically loud-mouth but in a way tame.
The Blabber range comes in canvas and croc-printed leather, while tartan, pony skin, and fluorescent iterations are planned for later in the season. Low-top and high-top models for both men and women add further diversity to what's, for now, a fully monochrome collection.
The silhouette's bold sole is an impossible-to-ignore, standout feature riffing on the 3D spines first used on Zanotti's Urchin design. Whereas on the Urchin they embellished a chunky silhouette and gave it its name, here the sole adds a stark contrast between itself and the upper.
To launch the sneaker, hip-hop duo Rae Sremmurd stars in an energetic video for Giuseppe Zanotti that's part fashion film, part music video. One half of Rae Sremmurd, Swae Lee, explains, "Sneakers are a very important part of fashion because they can make or break your outfit. We want people to put their own twist on these sneakers through their own personal style.” And it's this call to express one's individual character through style and defy expectations that runs throughout the visually rich video – a perfect expression of the new sneaker's unapologetic, fashion-forward, and bold yet understated look.
Giuseppe ZanottiSneaker culture has become such a force in contemporary fashion. And for the Blabber, in particular, I wanted to break the rules and create an unexpected campaign — there are no better rule-breakers than Rae Sremmurd.
