H&M Is Re-Releasing Its Best Designer Collabs

Written by Alexandra Pauly3 months ago in Style

Didn't get a chance to snag that H&M x Versace bomber jacket in 2011? This month, H&M is giving shoppers a second chance to shop its coveted designer collaborations, from Maison Martin Margiela to Simone Rocha.

Starting on Thursday, the retailer will drop pre-loved pieces from its vast archive of luxury team-ups at a series of in-store activations. The initiative will kick off on October 24 at H&M's Paris store on Rue Lafayette and travel around the world to cities including London, New York City, and Berlin. (For the full schedule, keep scrolling.)

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For those who won't be able to make it in-person, the final re-release will take place on H&M's website on October 31.

When H&M introduced its first designer collaboration — a collection guest-designed by the late Karl Lagerfeld — back in 2004, a masstige retailer teaming up with an ultra-luxurious maison was a novel concept.

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H&M's idea to bridge the worlds of high street and high fashion was a hit. The company would go on to launch a new designer collaboration each year (the most recent being Rabanne), a tentpole moment that influenced brands like UNIQLO and Target to pursue collaborations of their own.

Now, shoppers can re-discover the most iconic pieces from H&M's entire catalogue of designer collections — including Karl Lagerfeld, Versace, Comme des Garçons, Lanvin, and Balmain.

While it's not clear what pieces will be available at which stores, the selection will span outerwear, separates, and shoes.

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Historically, H&M's designer collabs have been buzzy affairs, attracting long lines and pushy crowds on release day. So if you're hoping to secure a piece from its upcoming drops, we recommend showing up on the early side.