Highsnobiety
Double Tap to Zoom
Helmut Lang
1 / 28

Helmut Lang recently challenged its some 600,000 Instagram followers to design a limited edition T-shirt for a special contest. Following an open call for design submissions, the New York brand has narrowed down the final shortlist to 14 entrants from cities including Berlin, Atlanta, Melbourne, Lisbon, and Barcelona.

The next stage of the competition will see Helmut Lang’s audience decide which designs go into production. The rules state that each T-shirt must feature an original drawing, graphic, or image, and must not reference any archival Helmut Lang imagery in any way, nor feature any imagery of real people. The brand will allocate three winners on account of the amount of likes each image receives, and the winning artists will be compensated with a $1,000 gift card to shop on Helmut Lang’s website.

Take a peek in the galley above and smash that like button on Instagram to see your favorite turned into a bona fide Helmut Lang item.

We Recommend
  • Will CAMPERLAB Make RCD Mallorca La Liga's Most Fashionable Team?
    • Style
  • smart Is Disrupting Its Own Design Legacy
    • Design
    • sponsored
  • Iconic Bauhaus Designs, Remade in Top-Grade Leather
    • Design
  • Helmut Lang Isn't Peter Do's Fault
    • Style
  • Vans’ Most Timeless Skate Shoes Have That BAL Glow (in the Dark)
    • Sneakers
What To Read Next
  • These "Denim" Nike Air Force 1 Shoes Are Actually a Deliciously Faded Leather
    • Sneakers
    • sponsored
  • This Ain't Your Halbae's Marithé + François Girbaud
    • Style
  • Under Armour Is a Japanese Streetwear Brand Now
    • Style
  • Vans' Most Classic Skate Sneaker as Its Most Luxurious
    • Sneakers
  • Moncler Ēquipements: Daily Drivers Perfected By Salehe Bembury (EXCLUSIVE)
    • Sneakers
  • This Isn’t a Suede Stone Island Jacket, It’s a Technical Marvel
    • Style