Hublot Launches Big Bang Unico SORAI to Help Rhinoceros Conservation
Hublot is partnering with Kevin Pietersen and SORAI (Save Our Rhino Africa India) to help the conservation of rhinoceroses threatened with extinction. To highlight the commitment, the Swiss luxury watchmaker presents the Big Bang Unico SORAI timepiece.
The watch features a 45-mm ceramic dial in the sandy hues of the African bush. Within it is an image of a white rhinoceros. The Big Bang Unico SORAI comes with matching NATO straps, one of which is camouflage. The timepiece is available in a limited run of 100 models, as a large portion of the proceeds will go to Care for Wild for the care and conservation of orphaned baby rhinoceroses, as well as the South African National Parks agency to aid in their nocturnal surveillance capabilities.
Roughly two-thirds of rhinoceros species may disappear in our lifetime, largely due to the illegal trade in rhino horn and poaching.
"This collaboration between Hublot and SORAI has allowed us a platform to give huge amounts of visibility to an incredible cause, on a global scale," says Kevin Pietersen, founder of SORAI. "By partnering, we are doubling the voices on this cause - and I'm so pleased that Hublot is now supporting the rhinos and their conservation quest. I’m looking forward to future and sharing the amazing story of SORAI with the world."
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