Highsnobiety
Double Tap to Zoom
HUF / Ryan Allan
1 / 16

Brand: HUF

Season: Summer 2018

Key Pieces: Strong graphics feature throughout this collection. Favorite pieces include the yellow "Body Shop" tee, flower print jacket, and long-sleeve, snake print top.

Release Date: May 17

Buy: HUF flagship stores, HUF online, and HUF retailers worldwide

Your Highsnobiety privacy settings have blocked this Instagram post.

Editor’s Notes: Celebrating American counterculture, HUF enters Summer 2018 with “The Last Resort," a collection that takes us on a road trip down the great American highway. Comprising chromatic hues and a bright, energetic color palette, the designs take cues from roadside motels and highway bars with neon sides.

Bright colors in the collection are juxtaposed against dusty, sun-bleached shades. Most items boast graphic prints that pay homage to roadside perks — seedy resort logos, tourist tees, and hand-painted typography — reimagined to reflect HUF's aesthetic. Expect to find some floral details and tie-dye vibes in there, too (because what kind of road trip would this be without them?)

Alongside apparel, HUF presents a new footwear silhouette in this collection, too: The Clive, featuring a breathable, four-way stretch mesh on the interior for maximum support.

Will you cop this collection? Let us know in the comments.

Next up, AriZone is launching a streetwear pop-up inspired by their 99c cans.

We Recommend
  • 5 Ways To Win Summer Thanks To Blauer
    • Street Style
    • sponsored
  • The Next Great Aimé Leon Dore New Balance Is a Wild, Wet Wonder
    • Sneakers
  • London Meets NYC for a Practically Bookish Streetwear Collab
    • Style
  • HAVEN & Nanga's Understated Collab Pays Homage to Heritage
    • Style
  • Celine Summer 2025 Belongs to the Girls
    • Style
What To Read Next
  • Nike's Pretty Paisley Air Force 1 Is a Classic But Louder
    • Sneakers
  • Slim Is In, Leggings Are Pants & Sexy Is Back
    • Style
  • In Ocean Beige, Nike's Classic Air Max Brings Sand to Your Feet
    • Sneakers
  • Stüssy Goes All Tasteful Frat
    • Style
  • IWC Presents An Immersive Sonic Experience In Milan
    • Watches
    • sponsored
  • Nike SB’s Killer Jordan 4 Hybrid Skate Sneaker Is Back & Beautifully Blue
    • Sneakers