Jacquemus FW25, Shot on iPhone
What's a Jacquemus show without a Jennie runway surprise or the quiet reveal of new Nike collaboration? For Jacquemus' next trick, the luxury brand will present its forthcoming Fall/Winter 2025 runway show, shot on an iPhone.
Jacquemus' FW25 presentation, scheduled for January 26 during Paris Fashion Week, will be captured exclusively on Apple's iPhone 16 Pro Max, the tech giant's latest and greatest phone.
Jacquemus' "LA CROISIERE" presentation will be live streamed from the iPhone and "rendered in cinematic slow motion using 4K120 FPS Dolby Vision Recording," per the press release (sure, go technology!). The label will also capture runway photos and detailed close-ups through the 5x telephoto camera.
Basically, all Jacquemus FW25 content will come from — you guessed it — the new iPhone.
Jacquemus working with Apple advances fashion and tech's growing relationship. Previously, Hermès linked up with Apple for luxury-ified accessories, like calfskin Apple watches with super-exclusive faces. And for Louis Vuittion's SS25 presentation, the Pharrell-led brand sent LV AirTag invites to guests, suggesting a bigger collaboration could be in the works.
The future of Jacquemus and Apple's relationship remains a mystery, outside of the upcoming iPhone-shot fashion show. However, according to Jacquemus' press release, "Further developments will be communicated in due course."
