Highsnobiety
Double Tap to Zoom

What's a Jacquemus show without a Jennie runway surprise or the quiet reveal of new Nike collaboration? For Jacquemus' next trick, the luxury brand will present its forthcoming Fall/Winter 2025 runway show, shot on an iPhone.

Jacquemus' FW25 presentation, scheduled for January 26 during Paris Fashion Week, will be captured exclusively on Apple's iPhone 16 Pro Max, the tech giant's latest and greatest phone.

Jacquemus' "LA CROISIERE" presentation will be live streamed from the iPhone and "rendered in cinematic slow motion using 4K120 FPS Dolby Vision Recording," per the press release (sure, go technology!). The label will also capture runway photos and detailed close-ups through the 5x telephoto camera.

Basically, all Jacquemus FW25 content will come from — you guessed it — the new iPhone.

Your Highsnobiety privacy settings have blocked this Instagram post.

Jacquemus working with Apple advances fashion and tech's growing relationship. Previously, Hermès linked up with Apple for luxury-ified accessories, like calfskin Apple watches with super-exclusive faces. And for Louis Vuittion's SS25 presentation, the Pharrell-led brand sent LV AirTag invites to guests, suggesting a bigger collaboration could be in the works.

The future of Jacquemus and Apple's relationship remains a mystery, outside of the upcoming iPhone-filmed fashion show. However, according to Jacquemus, "Further developments will be communicated in due course."

We Recommend
  • Jacquemus’ Timberland Boot Is a Workwear No-Brainer
    • Style
  • Inside Jacques Marie Mage’s Temple to Acetate Excellence
    • Design
  • Having Conquered the Earth, Luxury Labels Take the Sky
    • Style
  • Moncler Grenoble FW25 Took Skiwear to New Universal Heights
    • Style
  • At Coperni FW25, Fortnite-Playing Gamers Steal the Show
    • Style
What To Read Next
  • The Fashion Files: Levi's®, Linen, and the Laws of Spring Style
  • A Great "Bred" Jordan Sneaker Is Born Again (& Short Again, Too)
  • Nike's Seoul-Inspired Jordan Sneaker Is Back & Legimately Better Than Before
  • This Is the Only T-Shirt That Matters Right Now
  • Pop Quiz: Are You Ready for Luxury Fashion's Class of 2026?
  • This Is What It Looks Like When One Converse Eats Another