All Roads Lead to Joe Jonas for Scotch & Soda’s FW24 Capsule Collection
Admit it: your inner 13-year-old is screaming.
This one's for all the Jo Bro fangirls. Joe Jonas, singer, songwriter, actor, and popular childhood crush, has made his latest creative foray, and this time, it’s fashion. He made major headlines last year when Scotch & Soda named him as their first official brand ambassador, and the Internet kinda freaked out. What’s his style going to be? Skinny jeans and beanies? C’mon, it’s not 2008. Let us paint you a picture.
Ok, imagine: it’s maybe 1975 or so, and you’re taking a road trip across the barren southwest with your rugged lover in a glossy aquamarine soft-top. A faint signal of Creedence Clearwater Revival plays on the radio. You’re relying on a paper map to chart your journey, and you’re not nervous at all because you’ve got your beautiful paramour next to you with all of his brooding confidence and unwavering swagger. Got the picture? Okay, so this is what he is wearing.
The Amsterdam-based label just released their first capsule collection with the second-born Jonas brother and it’s giving major '70s vibes. Think wild, wild west charm, and Americana vintage. It’s giving Matthew McConaughey in Dazed and Confused meets Brad Pitt in Once Upon a Time in Hollywood. Basically, sexy, cool bad boy with perfectly coiffed hair—and we’ll eat it up every single time. Yes, we will.
Don’t worry: Jonas has matured way past the colorful skinny jeans that made him famous in the aughts and swapped in stonewashed straight-leg denim and trucker jackets. He’s doing ringer tees now! And multiprinted silk scarves! Pro tip: tie ‘em around your neck or go for the bandana headband style like Keith Richards. The capsule features both black and blue denim jacket and pant sets for a play on the always-trending Canadian Tuxedo. Despite its name, it’s the epitome of all-American style.
How did a 1989 baby dream up this retro line? Well, if you’ve been following Jonas’ latest works like his upcoming second studio album, Music For People Who Believe in Love and paparazzied street style, the aesthetic seems like an obvious choice. Jonas’ designs for Scotch & Soda feel like an offshoot of his “Cup of Joe” project, a collection of diary musings and personal photography that often feature a “vintage-y” feel. It’s a lot of nostalgic bubble fonts and psychedelic doodles on comfy everyday tees and baseball caps. With total creative control, Jonas coupled his favorite Scotch & Soda silhouettes with personal style inclinations to build your wardrobe’s next staples for everyday cool.
Guilty! We’re under that Jo Bro spell again. I mean, how could we not be? He’s giving us those vintage rockstar vibes that have us reaching for our wallets (and our flared jeans). Honestly, if this is Joe’s fashion era, we’re fully here for it. Now excuse us while we daydream about cruising through the desert with protest rock on the radio and a denim-clad Joe Jonas by our side. Sigh.
Click here to discover the full collection in all of its wild west-core glory.
