Highsnobiety
Double Tap to Zoom
Highsnobiety / Stanley Cheng
1 / 20

Justin Bieber’s new Drew House label has opened the doors to its first-ever physical pop-up shop, nicknamed the Drew House Video Store.

Kicking things off in Hong Kong for Art Basel, the pop-up shop features exclusive, smiley face-clad Drew House merchandise like bucket hats, T-shirts, hoodies, and hotel-inspired gear like slippers and bathrobes, all taken from Bieber's own style oeuvre. As the name of the pop-up indicates, the interior decor borrows heavily from VHS and video-rental aesthetics, with vintage movie posters covering the walls and VHS tapes lining the shelves.

Your Highsnobiety privacy settings have blocked this Instagram post.

Drew House has stated the Hong Kong pop-up was only the "first stop," open between March 29-31, however no additional dates have been unveiled thus far.

Drew House was founded by Justin Bieber, alongside a small group of his longtime collaborators. The brand's inaugural collection was launched online, but is currently sold out. Stay posted for re-stocks, and more news from Bieber and Drew House.

We Recommend
  • Justin Bieber's Mysterious Streetwear Brand Drops Right Outta the SKY... LRK
    • Style
  • Staring Back at Justin Bieber’s Weird Eyeball Hat
    • Style
  • Finally, a First Real Look at Justin Bieber's Mysterious Clothing Brand (EXCLUSIVE)
    • Style
  • A German Luxury Brand Turned Alpinestars' Gear Into Avant-Garde Streetwear (EXCLUSIVE)
    • Style
  • The Spice of Street Style: Buldak’s NYC Pop-up Brings the Heat
    • Style
    • sponsored
What To Read Next
  • The Super-Flat, Super-Frayed Vans Sneaker Screaming for a Beach Getaway
    • Sneakers
  • Zacapa & Agua Bendita Weave a Celebration of Culture, Quality, and Craftsmanship in New Collab
    • Culture
    • sponsored
  • A Patient Dries Van Noten Store for a "Faster, Bolder" City (EXCLUSIVE)
    • Style
  • 30 Years of Asking the Most Esteemed Design Fair: Can't Great Design Be for Everyone?
    • Design
  • Unpacking a Watch That's Part Dinosaur, Part Millennium Falcon
    • Watches
  • Is COS the Cool, Cost-Conscious Clothing Line of Right Now?
    • Style