Highsnobiety
Double Tap to Zoom

If you missed it, Kanye West has a new video. And it's completely obscene. And very funny.

Kanye dropped his and Lil Pump's collaborative track "I Love It" during Thursday's inaugural Pornhub Awards, for which he served as creative director. The track itself is a little goofy, but the video, produced by Spike Jonez and Amanda Adelson, is arguably 'Ye's funniest to date.

Your Highsnobiety privacy settings have blocked this YouTube video.

In it, Kanye and Pump don bizarre, oversized 'fits, the type that make David Byrne's suits look slim-cut by comparison. They can be seen striding down a futuristic hall that looks like something from 2001: A Space Odyssey, rhyming off pornographic lyrics like "I'm a sick fuck, I like a quick fuck" and "I like my dick sucked, I'll buy you a sick truck."

At one point, the camera zooms in on 'Ye's massive sliders in a nod to how he rocked them "the Japanese way" at 2 Chainz's wedding.

You could probably write a 4,000-word thesis on the absurdity of this thing, but sometimes it's easier to let the memes explain. From George Costanza to Tom Brady, peep the best ones below.

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

In related news, here's why Kanye and Pornhub are the perfect match.

We Recommend
  • Will Lil Yachty’s "Croc" Air Force 1s Silence the Critics?
    • Style
  • Celestial Scents: The Best Fragrance For Your Zodiac Sign
    • Beauty
  • North West's Tyler, the Creator Cosplay Isn't a Costume
    • Style
  • The Best Sneakers of 2024... So Far
    • Sneakers
  • Kim Kardashian Is Now Dressing Like... North West
    • Style
What To Read Next
  • Jordan’s Low-Rise Hybrid Becomes an Ultra-Clean Classic in "White Cement"
    • Sneakers
  • The Original Tom Sachs Nike Sneaker Suddenly Returns to Earth
    • Sneakers
  • adidas' Slick Suede Sneaker Is a Samba if It Were Smokin'
    • Sneakers
  • Shrinking UNIQLO's Best Bag Is the Only Way to Make It Bigger
    • Style
  • This Classic Nike Sneaker's Game Days Are Over. Its Fashion Era Has Just Begun
    • Sneakers
  • Nike's Insanely Fire "Volcano" Air Max Sneaker Finally Erupts
    • Sneakers