Serious Player Only Partners with KICKS CREW to Disrupt the Basketball Space
Founded in 2022, Serious Player Only's on a mission to supply professional and amateur basketball talents with equipment that values actual functionality over gimmicks. Their customer interaction loops provide the sports gear start up with constant insight into how, where, and why to edit their offering to the benefit of users.
"The performance footwear market has never been short of shoes, yet little do we see brands listen to their consumers and utilize their feedback to improve product development. This core belief is what Serious Player Only was founded on," says SPO founder Qiqi Yang.
A pitch this potent is hard to resist – just ask NBA signees Lester Quinones and Jonathan Mogbo. Or even global footwear marketplace KICKS CREW, who decided to cosign this vision and team up with Serious Player Only, as their chosen e-commerce partner. Seeing as it is the only NBA- and community-endorsed platform of its kind, KICKS CREW's interest in Serious Player Only makes perfect sense – and the feeling is obviously mutual.
It's also move that further distinguishes KICKS CREW's lavish portfolio of brands, and will grant Serious Player Only a whole new scope of audience to cater their performance footwear and apparel to.
The announcement coincides with the release of Serious Player Only's newest offering, the Player1 Plus 'Phantom'. The luxurious, Swarovski-bedazzled basketball shoe releases exclusively on KICKS CREW, and will be subject to a giveaway event, which you can sign up for here.
With its chrome and jewel encrusted panels, these premium kicks will gleam on court floors or from within your protective glass display case.
This Basketball Shoe Is, Indeed, by and for Serious Player(s) Only:
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