How would a footwear startup secure co-signs from some of the most prominent figures in basketball after less than half a decade in business? That's a good question, and one best directed at KICKS CREW.

So, here's the thing: When KICKS CREW was incepted in 2021, founders Johnny Mak and Ross Adrian Yip believed that there was potential for new and independent sportswear brands to enter a global marketplace once purely dominated by giants like Nike or adidas. 

As for what they did to seize said potential, KICKS CREW zeroed in on three main pillars: widest selection of products, competitive prices, and lightning fast shipping powered by an expansive logistics infrastructure.

Today, four years into the game, their strategy has prevailed, and they count the likes of Damian Lillard and Kyrie Irving to a flock of high-profile investors, amongst many other partners, including but not limited to Dwyane Wade, Aaron Gordon, and Austin Reaves.

Their promise? A platform that not only offers an all-encompassing variety of mainstream favorites from brands like Nike, adidas, UGG, and Onitsuka Tiger, but curates and introduces new sportswear brands by some of the biggest stars in the NBA.

Once populated almost exclusively by resellers and scalpers, KICKS CREW tackled the secondary market to bridge a perceived gap: by guaranteeing authenticity at the source without working with individual resellers, to offer a trusted shopping experience.

KICKS CREW customers buy authentic goods from verified, globally operating brands and authorized retailers that list their surplus stock inventory on the platform.

It's a business synopsis that has landed the venture an extensive network and exclusive launch deals, alongside an engaged, demographically vast community of sports and fashion fans from all over the world. 

Offering everything from Air Jordans to Dunks, and Austin Reaves' Rigorers, Dwyane Wade's Way of Wades, and Kyrie Irving’s ANTAs, KICKS CREW is where it's at. And now you know why.

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