Highsnobiety
Double Tap to Zoom
Nike
1 / 5

In addition to Virgil Abloh, Nike has called on Kim Jones to design a collection ahead of the 2018 World Cup.

Using soccer to explore fashion’s cerebral side, Jones has taken the sport's traditional garments and reworked them in new cuts. The capsule's short, jersey, and pre-match jacket draw inspiration from London punk style of the ’70s and ’80s.

“That whole punk era was all about proportions that gave power to the wearer," says Jones. "I was inspired by the idea of DIY of the time — cutting up and putting things back together — to create something new.”

Alongside the apparel, Jones has also worked on a hybrid of his favorite sneakers.

“I was looking at the silhouette of the Mercurial along with my three favorite Nike shoes: the Footscape, the Vandal, and the Air Max 97," he notes. "Combining these into one shoe is an homage to punk, but with a super-slick end product.”

You can look forward to Kim Jones' Nike “Football Reimagined” capsule launching June 7 at select global retailers, as well as online.

In related news, Louis Vuitton has debuted its official World Cup collection.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • FIFA Strike Gold with Tiffany & Co.
    • Sports
    • sponsored
  • Football Is More Fashionable Than Ever, Both IRL & In The Virtual World
    • Style
  • Nike’s Modular ISPA Collection Is Nike at Its Most Utilitarian
    • Style
  • All Roads Lead to Joe Jonas for Scotch & Soda’s FW24 Capsule Collection
    • Style
    • sponsored
  • Nike & Corteiz Are About To Rule The World (Again)
    • Sneakers
What To Read Next
  • Cactus Jack Presents: Virgil Abloh Skateboarding, Sponsored By Supreme (EXCLUSIVE)
    • Culture
  • Improv Jam Session At Our Flagship Store? Thanks, Android
    • Lifestyle
    • sponsored
  • Nothing Is Happening at Chanel & It's All Anyone Can Talk About
    • Style
  • New Balance’s Minimus Revival Is Big, Even if the Sneaker Isn’t
    • Sneakers
  • Nike & Sacai Are Giving Nothing, In a Good Way
    • Style
  • When Two Legendary Skate Shoes Become One
    • Sneakers