Highsnobiety
Double Tap to Zoom

Highsnobiety aims to provide our readers with the latest updates in the sneaker world. However, we cannot verify the reliability of any unauthorized leaks or rumors unless this information is provided directly by the brands themselves.

Kobe Bryant tragically passed away in a helicopter crash in early 2020, leaving the sports world (and the world at large) shocked and aggrieved. Bryant, who was 41 when he passed away, had been signed to Nike for nearly two decades at the time, and his line of signature sneakers had been continued beyond his retirement from the game — much like Michael Jordan’s.

According to Iranian-American angel investor and venture capitalist Shervin Pishevar, however, Kobe was considering leaving Nike to start his own sneaker company. In a series of tweets, Pishevar claims that Bryant had met with him to discuss terminating his relationship with Nike in late 2019 and starting a “shoe company owned by players,” supposedly called Mamba, at some point in 2020.

Your Highsnobiety privacy settings have blocked this Twitter post.

Pishevar shares that Kobe was apparently unhappy with Nike’s marketing and promotion committee to his signature line, and felt that sales of his shoes were struggling. Pishevar also claims that Kobe did not trust Nike’s judgment in design, which is why he still retained tight control of his line of sneakers.

Your Highsnobiety privacy settings have blocked this Twitter post.

Kobe had long become synonymous with Nike Basketball, and his signature sneakers were considered to be some of Nike’s best-ever for on-court performance, favored by many other NBA players signed to Nike and also laying the groundwork for reigning MVP Giannis Antetekounmpo’s own signature sneaker.

Though these claims can’t be entirely substantiated and only point to Kobe thinking about leaving Nike to start his own brand, Pishevar has shared a screenshot of his calendar from that day. as well as a rendering of a potential sneaker design.

Your Highsnobiety privacy settings have blocked this Twitter post.

Pishevar claims he divulged this information nearly a year after Bryant’s death because this week is the one-year anniversary of the meeting. It’s unclear what Kobe’s relationship with Pishevar was and whether Pishevar was asked to or considering investing in Mamba.

Your Highsnobiety privacy settings have blocked this Twitter post.

Of course, however real any of these plans were, they were cut short by Bryant’s untimely passing in January of this year. If true, it would have been incredibly interesting to see what Kobe could have done with a brand he had complete control over.

While big sportswear companies such as Nike and adidas still control large parts of the performance market, there have been attempts by players to launch their own brands. Lonzo Ball and his brothers started Big Baller Brand with their father, while Stephon Marbury teamed up with Steve and Barry’s to launch Starbury — a line of affordable basketball shoes.  Shaquille O’Neal also opted to start his own Dunkman and Platinum brands, though those are remembered more for their knockoff designs than anything else.

If there was one player with the star power and the know-how to break free of the big corporations, it would have been Kobe Bryant.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • Nike's X-Ray Kobe Sneakers Are Also a Throwback
    • Sneakers
  • Nike’s Everyday Outdoor Sneaker Is as Gorgeous as Autumn Leaves
    • Sneakers
  • Nike's Super Nice AF1s Have Kobe Byrant Written All Over Them
    • Sneakers
  • Nike's Jordan 1 Sneaker Gets a Flawless Navy Makeover
    • Sneakers
    • sponsored
  • Nike's Low-Rise Uptempo Sneaker Cleans Up Well on Its Own
    • Sneakers
What To Read Next
  • 20 Years of Retail Genius Deserves Archival Stone Island Masterpieces
    • Style
  • Nike's New Crazy Clog Is Like a HOKA-Crocs Recovery Shoe
    • Sneakers
  • Nike's Most Classic & Comfy Running Shoe Has Gone Quiet Luxury
    • Sneakers
  • Studded, Sashiko-Stitched & Distressed: Meet Thug Club & Dickies’ Workwear
    • Style
  • Kendrick, Pharrell, Rocky: Why Is Every Stylish Rapper Wearing the Same Designer?
    • Style
  • Improv Jam Session At Our Flagship Store? Thanks, Android
    • Lifestyle
    • sponsored