Highsnobiety
Double Tap to Zoom
Ricky Regal Holdings, LLC. Images courtesy of Harper Smith
1 / 8

Brand: Lacoste

Season: SS21

Key Pieces: The ’70s-style track jackets are the star of the collection. Arriving in red, orange, mustard, and forest green, the tracksuits have a slim-cut on the leg (there's also a shorts option) and a white zip on the jacket which folds over into an oversized collar.

Release Date: March 5 via exclusive retailers and Lacoste.com from March 8

Buy: Lacoste

Editor’s Notes: We've touched on the way that every major artist's end game involves the transition into a brand before, and now Bruno Mars has taken it to the next level, with a whole persona for his new lifestyle brand developed in collaboration with Lacoste. "When I'm on stage my name is Bruno Mars. When I’m making lavish luxurious garments, I go by Ricky Regal," says Mars, on his new designer alter-ego.

In addition to the tracksuits, the collection includes shorts, polo shirts, T-shirts, pants, slides, socks, and aviator sunglasses featuring Lacoste's signature sporty design details.  Mars' foray into fashion aligns with his first album release since 2016, "An Evening with Silk Sonic," recorded with Anderson .Paak and expected to drop this Friday.

We Recommend
  • The Man Behind Travis Scott's Early Years Hard-Launches His Brand
    • Style
  • New Balance & Junya Watanabe MAN’s Viral Loafer Is (Finally!) Arriving
    • Sneakers
  • Once Again, Lacoste Is a Luxury
    • Style
  • Marc Jacobs Isn't Just a Designer's Designer: He's Everyone's Designer
    • Style
  • UGG's Real-Life Bratz Boots Takes the Brand to New Heights
    • Style
What To Read Next
  • What Is Dior Men's Without Collaborations?
    • Style
  • adidas’ Post-Samba Sneaker Just Keeps Evolving
    • Sneakers
  • The World's Biggest Fashion Retailer Is Spreading Avant Genius to the Masses
    • Style
  • The Year PUMA Sharpened Its Claws
    • Sneakers
  • The Dawn of Dad Swag: Here’s How You Can Rock the Look This Season
    • Lifestyle
  • Oakley, Y-3 & More: Browse This Season's Latest Drops
    • Style