Louis Vuitton FW24 Is a Pharrell-fied Rodeo
It's that time again — time for another Louis Vuitton extravaganza by Pharrell Williams. This time, Skateboard P is taking us out west. But not that far out west. We're talking west by way of the East Coast.
Louis Vuitton staged its Fall/Winter 2024 menswear presentation, Pharrell's first FW24 collection as creative director, at the Jardin d'Acclimatation in Paris, France.
There is also a town called Paris in Virginia, Pharrell's home state. Ahead of the show, Pharrell's Skateboard Instagram account posted a couple of FW24 teasers, including a billboard featuring the show's livestream details. The location tagged in the post? Paris, Virginia.
It's kind of an organic continuation of Pharrell's whole "from Virginia to Paris" ethos, as evidenced by his debut Louis Vuitton presentation. It's safe to assume that Pharrell would see this Virginia town as another instance of his appointment being written in the stars.
Louis Vuitton set its FW24 presentation against a desert backdrop, which offered a mix of hot and chilly sceneries. As expected from the musician-designer, another excellent soundtrack accompanied the show, including live sounds by indigenous performers.
On the runway, Louis Vuitton FW24 delivered all things western meets Pharrell's LV, resulting in pieces like Damier denim suits, pixelated cowprints, red checkered 'fits, floral embroidered sets, heavily embellished outerwear, LV cowboy hats, ostrich leather boots, cowboy boots, and lots and lots of fringes.
Those monogram Timberland boots met literally huge handbag moments — I'm talking trunks so big, they had to be pushed on carts by models wearing Louis Vuitton workwear jackets.
Pharrell's Louis Vuitton Speedy bags are back in fresh colorways for fans to drool over, including pretty teal, pink, and purple paint jobs.
Like Pharrell's previous shows, Louis Vuitton's FW24 guest list was equally as big as its pieces. In the crowd, we spotted Pharrell's many phriends like Gunna, Karlie Kloss, Swae Lee, Playboi Carti, Bradley Cooper, and Lil Yachty. At the same time, familiar faces like Pusha T and Shedeur and Shilo Sanders walked the show.
Louis Vuitton's FW24 menswear presentation closed with a snowy final walk (seriously, it snowed!). With every single look lined up side by side, Pharrell issued his "thank you" bow, giving praise to Louis Vuitton's team and performers once more.
Pharrell's 'fit for the show, you may ask? Mr. Williams wore a Human Made t-shirt with a Louis Vuitton cowboy hat and yeehaw-worthy boots.
Louis Vuitton worked with Ron Husband, a veteran Walt Disney Studios animator, to help promote the presentation with his vision of the first cowboy. Pharrell himself even committed to the theme, showing up courtside at an NBA game in a full Louis Vuitton cowboy getup.
I guess now we can call him Cowboy P.
