Highsnobiety
Double Tap to Zoom

California toy company MGA Entertainment has preemptively sued Louis Vuitton to prevent the storied French fashion house from taking any action that might interfere with sales of its Pooey Puitton toy purse, The Business of Fashion reports.

Your Highsnobiety privacy settings have blocked this Instagram post.

Pooey Puitton is a slime-filled, poop-shaped purse with handles and eyes. In its complaint filed at a Los Angeles federal court last Friday, MGA Entertainment stated that nobody would be likely to confuse the feces-shaped $60 plastic handbag with a real Louis Vuitton bag.

On the contrary, MGA Entertainment said that the product is intended "to criticize or comment upon the rich and famous, the Louis Vuitton name, the LV marks, and on their conspicuous consumption."

The toy company rejects the notion it has infringed Louis Vuitton's intellectual property rights and claims the Pooey Puitton is "protected parody and fair use."

Now, watch Beyoncé slay in her 2018 recap video

We Recommend
  • Pharrell & NIGO’s Louis Vuitton Collection Is Over a Decade in the Making
    • Style
  • Louis Vuitton's Next Big Sneaker Is Pharrell + (adidas x Nike)
    • Sneakers
  • Only Pharrell Could Bring NIGO Back to Louis Vuitton. Will He?
    • Style
  • The Second Louis Vuitton x Murakami Collab Isn't a Surprise — It's a Victory Lap
    • Style
  • The Brand-New Biggest-Ever Louis Vuitton Store Is Also So Much More (EXCLUSIVE)
    • Style
What To Read Next
  • Simple Black Boots? The Team Re-Energizing Dr. Martens Is Onto Wilder Things (EXCLUSIVE)
    • Footwear
  • Beautifully Woven Clarks Are Back on the Menu, Finally
    • Sneakers
  • New Balance's Next American-Made 990s Are Seriously Peachy Keen
    • Sneakers
  • adidas' Tongue-First Samba Just Got Sportier (Slicker, Too)
    • Sneakers
  • ACF Fiorentina’s Fourth Kit Is a Statement of Fashionable Intent
    • Style
  • Face Value: The 5 Best Beauty Drops of January
    • Beauty