Highsnobiety
Double Tap to Zoom
Luna Rossa Challenge
1 / 9

Brand: Luna Rossa Prada Pirelli

Season: FW20

Key Pieces: The flagship item from this collection is the space gray jacket, seen on deck in slide #2. At $65, those caps might be the most affordable accessory with the word "Prada" on it that we've ever seen.

Release Date: Available now

Buy: America's Cup Official Store 

Editor’s Notes: The Luna Rossa Prada Pirelli team will be representing Italy in the 36th edition of the America's Cup yacht race. The team's garments will feature joint-sponsors, Prada and Pirelli, across the board.

This second-ever collection from the Luna Rossa Prada Pirelli Team is characterized by innovation and precision. The collection's sleek designs are inspired by the AC75 flying hulls, made to compete in next year's edition of the America's Cup. The tournament is still scheduled to go ahead in March 2021.

The collection includes jackets, gilets, T-shirts, hydro-tech shorts, and caps featuring uniform il Tricolore flags and co-branded sponsorship from Prada and Pirelli in traditional nautical colorways of black, navy, white, and gray.

We Recommend
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them
    • Style
  • What Does a Prada-fied Versace Even Look Like?
    • Style
  • Prada Goes Wild (West)
    • Style
  • After Making Nylon Luxe, Prada Returns to Its Rugged Roots
    • Style
  • Willem Dafoe, Prada King, Is Now a Miu Miu Man
    • Style
What To Read Next
  • Standom Personified with Rich Fazo & Caitlyn Martinez
    • Culture
    • sponsored
  • In "Ale Brown," Nike's Super Normal Racing Sneaker Is Quite Lovely
    • Sneakers
  • Why Is Everyone So Upset About Demna Taking Over Gucci?
    • Style
  • A Mercedes Road Trip With Ice Spice, Kidsuper & More
    • Lifestyle
  • New Balance's Freshest Running Shoe Went Stealth (& Still Looks Good)
    • Sneakers
  • These Jeans Are an Illusion. Their Ubiquity Is Not
    • Style