In Moncler's City of Genius, A$AP Rocky & Rick Owens Are Neighbors
Step into the exclusive Moncler universe, where A$AP Rocky and Rick Owens are not just neighbors, but stylish residents of the City of Genius, a metropolis like no other.
Moncler Genius orchestrates these grand presentations annually, whisking guests away to awe-inspiring realms of star-studded collaborations. The latest showcase, the City of Genius, is no exception.
Moncler hosted its latest Genius spectacle in Shanghai, China, a bustling fashion hot spot. Vivienne Westwood, CLOT, and Balenciaga recently held runway shows there, while labels like Supreme and Swaroviski have erected flagships in the city.
Like years past, Moncler's City of Genius featured a stellar lineup of collaborators — or "neighbors," I should say. Moncler enlisted Edward Enninful, Hiroshi Fujiwara, Donald Glover, Lulu Li, Mercedes-Benz by NIGO, Palm Angels, A$AP Rocky, Willow Smith, Rick Owens, and Jil Sander to create their own "neighborhoods" and showcase collaborative capsules of clothing and accessories.
The task for each creative? Show how you "live genius."
Willow's space, for instance, saw the musician create a lush, tranquil garden, speaking to her love for the outdoors. Her Moncler collection also reiterated her admiration while also marrying functionality with deeply personal personal details. The results? It was a masterclass in dressing like the star (but with Moncler pieces).
On the other hand, you have the A$AP Rocky x Moncler experience, where otherworldly mountainous backdrops meet retro lounge areas bathed in silver. Oh, and there was this cool sound system from Rocky's HOMMEMADE line.
The new piece not only set the tone but gently reminded us that the musician's next album is still simmering.
Rocky's Moncler clothes included padded trapper hats resembling helmets, gauntlet gloves, and puffers with AWGE graphics, blending his known motocore tastes with Moncler's outdoor-ready classic design codes.
Beyond the collaborators, Moncler's general guest list for the Shanghai show was stacked. Names like Anne Hathway, Rihanna, and Nigel Sylvester also turned out to witness their fellow fashion counterparts "live genius" with the Italian luxury brand.
Lulu Li's Moncler collab drops on October 24, kicking off the City of Genius releases. Moncler's other collaborative collections will launch throughout the rest of 2024 and 2025.
Yes, NIGO's G-Class included.