TikTok's 'Sleepy Girl Mocktail' Gets a Major Upgrade
Moon Juice is introducing a new version of its best-selling Magnesi-Om powder, the main ingredient in TikTok's viral "Sleepy Girl Mocktail" — a before-bed concoction said to help drinkers fall asleep faster.
Moon Juice, a celebrity and influencer-loved wellness brand, first introduced Magnesi-Om five years ago. A blend of magnesium — which some studies have associated with longer sleep time and less daytime tiredness — and L-Theanine, an amino acid that may support relaxation, the supplement powder gained massive traction in 2023, when TikTokers began mixing it with tart cherry juice and a sparkling mixer of choice.
The drink, dubbed the Sleepy Girl Mocktail, quickly went viral. Soon, everyone was sipping magnesium mocktails before bed.
Nodding to the TikTok-loved recipe, Moon Juice just debuted a a cherry-flavored version of its beloved Magnesi-Om powder. The taste isn't the only update — the new version is also formulated with melatonin (a compound that helps maintain the body's Circadian rhythm) for an extra sleep-inducing punch. (Moon Juice's OG Magnesi-Om, formulated without melatonin and available as an unflavored powdered, is still available.)
Paying further homage to the trend, the new flavor is even available to purchase as a limited-edition kit that includes a handblown cocktail glass by Hudson Wilder and a cherry-shaped stirrer.
With the stylish set, Moon Juice taps into the hottest beauty and wellness trend of the year: getting a good night's sleep.
Over the summer, we reported on the deluge of luxurious products and experiences that have recently hit the market, all purporting to help customers "optimize" their rest.
While the efficacy of these products varies from person-to-person, experts agree: Anything that helps people pay more attention to their sleep can have a positive impact.
We'll cheers to that — with a Moon Juice magnesium mocktail, of course.
