Highsnobiety
Double Tap to Zoom

Nike senior director of global communications, Heidi Burgett, revealed on Twitter that the Swoosh is ditching its template approach to football jerseys this year in favor of more unique designs that can be tailored to clubs and nations’ individual identities.

Replying to Liverpool Offside on Twitter, Burgett wrote: “We’re ditching the templates. For the 2020 kits, Nike designers had 65 chassis options available to them across varying necklines, sleeves, cuffs, badge placement, etc. From hand-drawn prints to custom fonts, each team’s look will be its own.”

Nike (and other sportswear brands) have come under fire over the last few years for using templates for the teams they sponsor (with the exception of some top tier teams), resulting in many uniform looks. The 2016 European Championships was the most glaring example, where all of Nike’s teams used the exact same template, albeit with different colors.

Fans were understandably unhappy, as much of the joy of representing one’s team comes from wearing a jersey that is unique to the side you support, with defining characteristics and design details.

Your Highsnobiety privacy settings have blocked this Twitter post.

The Nigerian, U.S., and Korean 2020 jerseys, which will be on show during the 2020 Tokyo Olympics and in other international competitions this year, are a first glimpse at what to expect from Nike jersey design going forward. Whereas only a select few clubs received kits with custom designs previously, Burgett promises that “each team’s look will be its own” going forward.

Stay tuned for more information.

We Recommend
  • Bode's Retro Nike Football Shoes Are Just as Good the Second Time Around
    • Sneakers
  • Seven Years Later, Union LA's Incredible Jordan Sneakers Burst Back
    • Sneakers
  • Nike's Laceless Air Maxes Are Even Better in Scrumptious Premium Leathers
    • Sneakers
  • Nike Knows Its New Chunked-Up Air Max Sneaker Is a Shocker
    • Sneakers
  • Football Is More Fashionable Than Ever, Both IRL & In The Virtual World
    • Style
What To Read Next
  • The Rolex Land-Dweller Watch Is Already a Classic
    • Watches
  • Nike's Waterproof Outdoor Boot Reheats Classic ACG Nachos
    • Sneakers
  • Nike's Ultra-Clean Jordan Sneaker Is Back & Looks Like Pure Money
    • Sneakers
  • Why Are Craft-Conscious Companies Crazy for This Little-Known Bag Brand?
    • Style
  • An Iconic Nike Air Max Sneaker Goes Swoosh-Free
    • Sneakers
  • Birkenstock's Boston Clog Didn't Need a High-Tech Upgrade. But It Got a Really Good One
    • Sneakers