Highsnobiety
Double Tap to Zoom

After exploring the origins, Nike enters "Big Head Mode" with another Air Max 1 sneaker inspired by nostalgic video games. However, whereas the previous drew inspiration from our favorite low poly ape, the latest pair of Air Maxes goes Swoosh James Bond.

The newest Nike Air Max 1 sneaker is actually named " Big Head Mode." However, the design itself is undeniably inspired by 1997's GoldenEye 007. The Nintendo 64 video game allowed players to play from the POV of thee James Bond, a.k.a Pierce Brosnan at the time, with the ability to complete missions and fight the bad guys. Of course, looking devilishly dapper came with the job, too.

Like the iconic character, the Nike Air Max 1 gets its own classic black and white tuxedo. The shoe offers up smooth sheeny and suede-like textures, shaded with black, white, and grey. At the same time, the sneaker features a few golden touches, nodding to the iconic Golden Gun, the game's end-all-be-all weapon.

Your Highsnobiety privacy settings have blocked this Instagram post.

Another neat moment is the shoe's meshy underlay, finished with a very subtle low poly graphic that ties back to the shoe's overarching concept.

Your Highsnobiety privacy settings have blocked this Instagram post.

Nike has also slightly elevated the Air Max 1's signature comfort, adding extra padding around the tongue and its standard Air cushioning in the soles.

And for the cherry on top, the shoe boasts these flat, thick shoelaces, bringing some slight skate-ish charm to the cleverly done Air Max shoe.

Nike's .SWOOSH is again behind this latest pair of 007-themed Air Maxes. The gaming platform even strikes the insoles, with reimagined branding arriving in the form of a bullseye target (Swoosh marks the spot, of course). And like the "Donkey Kong" shoes, the newest Air Max sneaker naturally gets another "E" rating on the tongue.

Your Highsnobiety privacy settings have blocked this YouTube video.

Nike's Air Max 1 "Big Head Mode" is scheduled to drop for pre-order at 7AM PST (10AM EST) exclusively at .SWOOSH. Unlike the "Donkey Kong" sneakers, which saw a wide release on Nike's SNKRS app, the latest pair will be only available to .SWOOSH members.

So, if you're looking to cop the 007 Nikes, time to officially sign up for the .SWOOSH team.

We Recommend
  • Nike's "Donkey Kong"-Themed Air Maxes Are Pure Swoosh Genius
    • Sneakers
  • From adidas to ASICS, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • This Nike Air Max Is Bigger Than Its Beautifully Stealthy Colorway
    • Sneakers
  • Nike's 'Donkey Kong' Air Max Sneakers Go Bananas
    • Sneakers
  • For Its Next Nike Sneaker, Supreme Goes Max Air & Full Leather
    • Sneakers
What To Read Next
  • Vans' Charmed Double-Lace Skate Sneaker Is a "Samba Meets Miu Miu" Situation
    • Sneakers
  • The Family-Run Watch Brand Making Star Wars Watches with Kyber Crystals
    • Watches
  • How a Masterfully Curated, Collab-Centric Retailer Celebrates Its 20th Year
    • Style
  • Hermès' New Watches Let You Stop Time (Literally)
    • Watches
  • NIGO's Next Nike Sneaker Is a Different Kind of Animal
    • Sneakers
  • In Chocolate Flavors, Nike's Shrunken Uptempo Looks Good Enough to Eat
    • Sneakers