Highsnobiety
Double Tap to Zoom

If you see more Nike Air Max sneakers on your social media feeds than usual, it's because today is Nike's annual Air Max Day. Throughout the day, expect to see more fan-made #SOTD (sneaker of the day) posts as well as Nike Air Max releases from the Swoosh itself. Lots of Air Max Dn sneakers, in particular.

For Nike Air Max Day 2024, Nike finally dropped its new Air Max Dn sneakers, whose bubbly soles are boosted with its new Dynamic Air technology. Released on March 26 (Nike Air Max Day), the latest Air max sneaker received a pretty generous rollout in not just one colorway but several color options for fans to choose from.

As we speak, Nike offers up the Nike Air Max Day in various schemes, ranging from stealthy numbers like the "Black/Dark Smoke Grey" to brighter takes like "Volt. The sneakers are also presented in sizes for the whole family to enjoy (well, up to the big kids, at least).

Your Highsnobiety privacy settings have blocked this Instagram post.

Other Nike Air Max sneakers (and even genius accessories) also dropped on Nike Air Max Day. But the Nike Air Max Dn sneaker is undoubtedly the main star (it's the only shoe loaded on Nike's SNKRS app calendar for March 26).

Your Highsnobiety privacy settings have blocked this Instagram post.

Before we blew noisemakers celebrating 2023's end, sneaker leakers teased first looks at Nike's newest Air Max sneaker, who carried a thick emphasized sole pumped with what later be unveiled as Dynamic Air.

2024 arrives, and Nike officially confirms its newest Nike Air Max Dn sneaker, described as "the beginning of the future of Air."

Your Highsnobiety privacy settings have blocked this Instagram post.

"As we looked to develop a new Air Max for this generation, we sought to reimagine the Air experience and what it feels like to walk on Air," Kathy Gomez, Nike's VP NXT Footwear, told us at the time of the grand reveal.

Streetwear behemoth Supreme already got its hands on the Air Max Dn sneaker in February, marking the model's first collaboration (there are probably more to come). Now, the Air Max Dn sneaker is getting a big and proper rollout for its official debut.

As a result, Nike Air Max Day is looking more like Air Max Dn Day. Either way, happy holidays, Air lovers!

We Recommend
  • From adidas to ASICS, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • From Nike to Salomon, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Nike’s Techy Air Max Mule Is the Craze-iest
    • Sneakers
  • Nike’s $450 Swarovski Air Max Is Its Flashiest Air Max
    • Sneakers
  • Nike's New Insane Air Max Shoe Brings the Heat & Lots of Air
    • Sneakers
What To Read Next
  • Vans’ Triple-Textured "Future Make" Sneaker Is the Luxe Thrasher Wave
    • Sneakers
  • The smart #5 BRABUS Premieres at Not In Milan
    • Design
    • sponsored
  • Sole of the City: Brooks and Oblé Reed Put on For the PNW in the New Adrenaline GTS 4
    • Sneakers
    • sponsored
  • A Retro Running Shoe as an Homage to Italian Football Excellence (EXCLUSIVE)
    • Sneakers
  • Your Favorite Tastemaker's Favorite Japanese Outdoor Gear
    • Style
  • A$AP Rocky's Ray-Bans Are Gold-Plated & Blacked-Out
    • Style