Nike Pays Homage to Its Iconic Logo With Another "Evolution of the Swoosh" Collection
Nike is once again celebrating the evolution of its iconic logo with a new collection following the release of the inaugural “Evolution of the Swoosh” assortment. Chapter two is comprised of four sneaker packs, commemorating the graphic design legacy of the Swoosh, which was first drafted in 1971 by graphic design student Carolyn Davidson. Each capsule showcases a different articulation of the Swoosh, as the sneakers will release exclusively through Foot Locker, Kid's Foot Locker, Champs Sports, Eastbay, and Footaction.
The "Legend of Her" Pack, featuring the Air Max and Air Max 200, is a nod to the creator of the Swoosh. The sneakers boast an interlinking variation of the Nike logo, while incorporating the message, “We named our shoes after a woman.” Referencing Carolyn Davidson’s gold Swoosh ring that Phil Knight gave her in 1983, the shoes are outfitted with a gold Nike Swoosh charm to the laces. The "Legend of Her" Pack launches in North America on November 21.
Next up, the kids-exclusive "Dunk It" Pack consists of the Air Force 1 and Air Max. Celebrating brand campaigns from the ’90s and early 2000s, the sneakers showcase a retro abstract design, inspired by activity and fun. This particular assortment is scheduled to release in North America on November 27.
Inspired by the colors and overall aesthetic of retro Nike print ads, the "Time Capsule" Pack finds the Swoosh outlined in white and overlaid with red and black interlinking logos. Arriving in North America on November 27, the capsule features the Air Force 1, React 270, Flight 89, Air Max 1, and Air Max Plus.
Lastly, the "Future Swoosh" Pack for men includes the Air Force 1, 270 React, Air Max 1, and Air Max Plus silhouettes, each decked out with a futuristic approach to the Swoosh. The collection is due out in North America on December 20.
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