Today Nike officially unveiled the latest performance shoe for star basketball player LeBron James. The innovations in the Nike LeBron 12 combine superior cushioning, harnessed support and natural flexibility to offer James a sneaker that helps improve his game. Working with a range of scientific data from the Nike Sport Research Lab, the Nike Basketball design team came up with a shoe that offers next generation tech, including five visible hexagonally-shaped Nike Zoom Air bags in the outsole that are mapped to the pressure points of the foot. The upper is a lightweight and breathable Megafuse designed to act as almost a second skin, while Dynamic Flywire cables provide support. Hyperposite wings offer even more support in addition to added protection. The first seven LeBron 12 colorways are inspired by James’s game, physique and the analysis from the Nike Sport Research Lab:

LEBRON 12 NSRL – James wasn’t made in a lab, but he is made better by Nike’s research, testing and analysis. The LEBRON 12 lead colorway reflects the process of turning data into design to create superior performance footwear. Launch: Oct. 1 in China; Oct. 11 globally. LEBRON 12 Heart of a Lion – James has demonstrated the courageous heart of a lion while being tested both physically and mentally over his 11-year professional career. Launch: Oct. 30. LEBRON 12 Dunk Force – Inspired by the power of James’s statement tomahawk dunk and equated to the speed and force of a helicopter rotor blade. Launch: Nov. 11. LEBRON 12 Instinct – James’s keen 20/20 eyesight combined with his uncommon speed and agility translates to pinpoint, instinctual decisions, much like the way a hummingbird sees and navigates. Launch: Nov. 22. LEBRON 12 Six Meridians – A key component of James’s training recovery and preparation is massage therapy. The ancient Chinese practice of reflexology releases energy to different points of the body, or meridians, when massaging pressure points in the feet and hands. Launch: Nov. 29. LEBRON 12 Trillion Dollar Man – Are we looking at the athlete of the future today in LeBron James? Inspired by James’s legendary work ethic and physical gifts combined with Nike’s finest performance technology. Launch: Dec. 1. LEBRON 12 Data – James is arguably the most dominant player in the game today, with the statistics to support that claim. Launch: Dec. 20.

The LeBron 12 will be available globally on Nike.com and at select retail locations and will also be available for customization through NIKEiD.

See the stories behind the first seven colorways in the video below: