Nike Takes Dn Madness to the West Coast
Oh, baby, it’s finally that time of year, the moment we’ve all been anticipating for months. After a whole season of waiting around in the cold, we finally get to sit back and take in…Nike’s new Air Max Dn—what did you think we were talking about? As the most dynamic Air Max silhouette to hit the shelves, hence the suitable “Dn” moniker, the best minds in Beaverton, Oregon have prepared a whole crop of stylish colorways that are ripe and ready for you to rock all summer long. Complete with advanced air compression tech, these signature kicks give you a chance to experience the astonishing quality and inventive spirit the iconic brand is known for.
In true Nike fashion, though, it couldn’t just release the latest iterations from its classic shoe series without any theatrics involved—there’s really no fun in that. After a memorable debut in March, a moment that saw the Swoosh emblem take your average sneaker release to maximalist levels (we’re talking a full-on footwear fête in NYC), Nike is keeping that same energy as we lurch closer to the June solstice.
For its next spectacle, the sportswear brand is showing some love to the West Coast, inviting athletes and avid admirers alike inside its towering three-story flagship located at The Grove in Los Angeles. Decorated with chrome, laboratory-like decor that showcases the Dn’s maxed-out elements, the LA storefront poaches some of the spirited energy from the original drop a few months prior for another pumped-up installation of dynamic proportions. Encouraging visitors to uncover their maximal side, the imaginative in-store exhibit embraces footwear innovation in a playful, unique, and experimental fashion.
After navigating through the extravagant sneaker lab, those already enthralled by the Dn-induced madness will be pleased to discover the exclusive LA Member Shop pop-up occupying a dedicated portion of the store. For a limited time, Nike Members can visit The Grove location and secure a spread of merch inspired by the Dn’s unmistakable design and inimitable aura. From chrome-finished posters, tote bags, and notebooks to ornamental sneaker accessories and even a replica acrylic shoebox, Nike has something extraordinary awaiting its most loyal West Coast members.
Available only at Nike The Grove, these bespoke items can be yours through purchase, as a gift to accompany your fresh Air Max Dns, or following registration to join the Nike Member family. With so many ways to secure some statement Dn drip, why would you not stop in and feel the unreal?
Head to Nike The Grove now to grab your gear and shop the new Air Max Dn colorways at nike.com.