Highsnobiety
Double Tap to Zoom

The 2020 US election is right around the corner, and Nike is here to reiterate that your voice counts. The sportswear brand shared its new voting campaign today, encouraging everyone to vote in the upcoming election.

The Hiro Murai-directed film, titled You Can’t Stop Our Voice, is narrated by actress Regina King, who proclaims that you don't have to be a star to have a voice. LeBron James, Naomi Osaka, Odell Beckham Jr., Sue Bird, Ja Morant, A’ja Wilson, Tim Anderson, and other athletes then feature in the visual, which is ultimately aimed at increasing voter participation.

Nike has also partnered with Lyft to offer customers discounted rides, so those in select areas that have historically had a tough time getting to the polls can make it to voting locations more conveniently. This comes in addition to the company's commitment to Time to Vote, which places an emphasis on voter participation in US elections, a partnership with Rock the Vote to create a platform for people to register to vote, and a partnership with When We All Vote to provide information and resources on how to vote.

You can learn more about Nike's US election initiatives here and brush up on everything you need to know about voting here.

Press play below to watch Nike's new voting campaign.

We Recommend
  • Nike's Mega Running Shoes Just Got Hotter
    • Sneakers
  • Nike’s Chonky Slip-Ons Are Flyknit Pillows for Feet, Basically
    • Sneakers
  • Nike's Wildly Futuristic Sneaker-Clog Gets a New Life
    • Sneakers
  • Nike's Incredible Breakdancing Shoe Breaks Into the Sneaker Game
    • Sneakers
  • No Notes Necessary for Nike's Effortlessly Stylish Skate Shoes
    • Sneakers
What To Read Next
  • Messi's Secret Super Slim adidas Soccer Sneaker Is Ice Cold
    • Sneakers
  • Nike’s Beautifully Simple Terrace-Meets-Skate Sneaker Readies a Killshot
    • Sneakers
  • Helmut Lang Isn't Peter Do's Fault
    • Style
  • Addison Rae & Vaquera Gen Z-ified Y2K's Best It-Bag
    • Style
  • The Next German-Made JJJJound x adidas Shoe Is a Real Star
    • Sneakers
  • FIFA Strike Gold with Tiffany & Co.
    • Sports
    • sponsored